Jaikishin Chhaproo: A legacy of ideas, impact, and inspiration

As Head of Media & Brand PR at ITC Limited, Jaikishin Chhaproo is known for his leadership roles that have shaped brands and driven communication strategies

by e4m Staff
Published: Aug 13, 2025 2:07 PM | 2 min read

Birthdays are not just about marking another year, they’re about celebrating the journey, the milestones, and the person who’s made a mark along the way. Today, we celebrate Jaikishin Chhaproo, a seasoned Marcom professional whose career of over 25 years has been defined by strategic vision, leadership, and an unwavering passion for building brands across FMCG, Telecom, Broadcast, E-commerce, and Middle East markets.

Currently serving as Head Media & Brand PR at ITC Limited, Jaikishin’s career is marked by leadership roles that have shaped brands and driven communication strategies across diverse industries. He has spent almost a decade with ITC.

From heading media for Nokia MENA, Hindustan Unilever Limited, Snapdeal, and Godrej, to steering marketing at STAR for the Middle East, he has also led strategy and research verticals at Star News. His portfolio indeed reflects unmatched versatility.

An alumnus of The Wharton School, Jaikishin’s expertise spans negotiation, business planning, strategic thinking, multimedia marketing, and campaign management.

His work ethic, solution-oriented approach, and ability to navigate emerging trends have set benchmarks in the field.

One of the early management graduates, Chhaproo bagged an MBA in Marketing from the KJ Somaiya Institute of Management in 1997.

Industry peers laud his flexibility and his ability to be open to be experimentation. Some former colleagues say he has a keen eye for art and entertainment.

Industry experts say he is a 'shrewd marketer' and has an excellent understanding of media planning and media industry in general.