IMA 2024: ITC Limited shines with 4 metals for its creative & impactful work
The brand has won 1 gold, 2 silver and 1 bronze metals across categories
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Published: Jan 30, 2025 12:33 PM | 1 min read
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The exchange4media Group hosted the 11th edition of the Indian Marketing Awards (IMA) on Wednesday, January 29 in Mumbai. At the glamourous awards night, ITC Limited was honoured for its innovative and impactful marketing strategies. The brand bagged a total of 4 metals across categories including 1 gold, 2 silver and 1 bronze metals for its creativity and innovation.
IMA aims to honour and celebrate organisations, individuals, and teams that have achieved exemplary accomplishments through innovative marketing strategies. Apart from ITC Limited, the other brands that won the most metals include Diageo India, Britannia, UltraTech Cement, Tata Consumer Product +Tata Tea Chakra Gold, Abbott and HSBC.
This year, the IMA 2024 jury was chaired by Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.
The winners of IMA are chosen from a diverse range of categories that highlight the best in marketing across all industries and sectors. The IMA jury meet for the 11th edition of the awards was held on January 17.
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