IAMAI and Social Media intermediaries to frame ‘Code of Ethics’ for elections

Representatives of Internet and Mobile Association of India (IAMAI) and social media intermediaries met Chief Election Commissioner to discuss ways to curb misuse during elections

elections

The Election Commission of India on Tuesday met representatives of social media platforms and the Internet and Mobile Association of India (IAMAI) regarding the use of social media ahead of the Lok Sabha Elections.

Chief Election Commissioner Sunil Arora cited the Model Code of Conduct that is followed by all political parties and entities from the date of declaration of the schedule of elections till the conclusion of the election process. Arora asked the social media organisations to come up with a similar code keeping in mind the elections.

Election Commissioner Ashok Lavasa said “voluntary restraint is a hallmark of civilized society and works as effectively as any regulation”. He suggested the managements to consider a clause, asking users to voluntarily agree that they would not misuses social media platforms for election or political purposes. 

Election Commissioner Sushil Chandra reminded the representatives that the EC is committed to ethical, free and fair elections. Talking about the role of social media in spreading information and curbing misinformation, Chandra said there was a need to consider deterrents against misuse of such platforms.

IAMAI and Social Media intermediaries have agreed to come up with a ‘Code of Ethics’ for the Industry by Wednesday evening.

 

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.