Salman Khan unveils special Twitter emoji for ‘Bharat’

The special emoji can be activated with #Bharat, #BharatThisEid, #IAmBharat or #BharatWithFamily

e4m by exchange4media Staff
Updated: May 27, 2019 7:04 PM

Twitter has launched a new emoji for the Salman Khan (@BeingSalmanKhan) starrer ‘Bharat’ (@Bharat_TheFilm). The film is set to release on #Eid2019 (June 5) and the emoji will add colour to these conversations.


Beginning today, people in India and across the world can join in conversations encircling the film by simply tweeting with #Bharat, #BharatThisEid, #IAmBharat or #BharatWithFamily. Each time one uses any of these hashtags, the emoji will appear right next to them. Launched by Salman Khan, the emoji is inspired by the film’s titular character essayed by him, and will remain active until June 17.

Tweet with #Bharat, #BharatThisEid, #IAmBharat or #BharatWithFamily to activate the special emoji.

Bharat (@Bharat_TheFilm) is a period drama film, written and directed by Ali Abbas Zafar and produced by Reel Life Productions (@ReelLifeProdn) in collaboration with Salman Khan films (SKFilmsOfficial) and T-series (@TSeries). The movie includes a star cast of Katrina Kaif, Tabu, Disha Patani (@DishPatani), Jackie Shroff (@bindasbhidu) as well as Sunil Grover (@WhoSunilGrover).

Building up excitement for the film post the trailer launch, Salman (@BeingSalmanKhan) and Katrina went live on Twitter and answered questions put forth by fans. #TeamBharatonTwitter responded to fans with the two actors providing insights on a variety of topics around the film. The live-stream received close to a million video views, with fans tweeting their questions away. 

According to Rahul Pushkarna, Head of Content Partnerships, Twitter Asia Pacific, “Fans enjoy being part of the conversation around their favourite films and stars on Twitter, and are always looking for new ways to engage with them. With this custom emoji - in collaboration with Reel Life Productions (@ReelLifeProdn) -- we wanted to elevate the conversation and delight fans of Bharat and Salman Khan (@BeingSalmanKhan) worldwide. We hope they love it."

Nikhil Namit, CEO, Reel Life Productions, said, “Twitter serves as a great platform and has crafted an interesting conversation around our film, Bharat, making it crucial for our engagement strategy. We’re thankful to Twitter for this emoji that we believe fans will definitely appreciate. The recent livestream with #TeamBharatonTwitter featuring Salman Khan (@BeingSalmanKhan) and Katrina Kaif was incredibly successful, which shows that collaborations such as these have a wide impact and build a deep connection with audiences on the platform. We’re very happy to be working with Twitter to reach out to millions of Bharat fans around the globe.’’

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