realme ropes in Shraddha Kapoor as Chief Lifestyle Officer for UNI Smart AIoT

Shraddha is expected to cement realme’s tech trendsetter positioning

e4m by exchange4media Staff
Updated: Mar 13, 2020 2:41 PM

realme has roped in Shraddha Kapoor as its Chief Lifestyle Officer for the UNI Smart AIoT product portfolio.

The new brand ambassador will reflect the brand’s ‘Dare to Leap’ philosophy and ‘Tech Trendsetter’ positioning.

Madhav Sheth, Vice President of realme and CEO of realme India, said: “As realme diversifies its portfolio with new innovations, we are excited to have Shraddha Kapoor on board as our new brand ambassador for realme’s AIoT products. We are thrilled to partner with Shraddha in this exciting journey as her ability to strike a real chord with the masses and undeniable charm will cement realme’s tech trendsetter positioning among the target audience. From audio to wearable products, we will bring more surprises that win over scores of lifestyle and fitness enthusiasts in India.”

Commenting on the collaboration, Shraddha said: “I am excited to join the realme family, the fastest growing smartphone brand in India, to bring a stylish and smart lifestyle experience to more youth across the country. I’m sure our collaboration will bring more cool technologies and fun experiences.”

The realme Band will also go on open sale from 12 noon, March 16 on, and across offline stores. Commenting on the newly launched realme Band, Akshay Ahuja, Category Leader, Personal Computing & Wearables of, said: "We are excited to partner with realme to bring the realme Band for our customers on The band offers great features at a very attractive price point which will resonate well with customers across the country. With this partnership, we continue to build a strong portfolio in the wearables category offering vast selection, great value and an unparalleled shopping experience."

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