ust
Tinu Cherian Abraham?blur=25

He joined UST in 2019 as Group Manager and Global Head - PR & Media Relations and rose to become Senior Director & Head - Global PR & Media

e4m Staff 1 hour ago

Understanding Customer Ownership: Insights from Tarun Kishore at D2C Summit?blur=25

At e4m D2C Summit, Tarun Kishore, CBO, Saptharushi, broke down the question of how can a brand efficiently reach the consumer and the cost behind it

e4m Staff 1 hour ago

Soma Sinha?blur=25

She will focus on media relations and strategic communications, bringing over a decade of experience across agency-side public relations and media communications

e4m Staff 2 hours ago

Delhi HC Halts Beco's Controversial Ad Campaign Against HUL?blur=25

As per reports, the judge said that 'comparative advertising can place a rival’s product in an unfavourable light, but crosses the legal line'

e4m Desk 3 hours ago

Prachi Kaushik?blur=25

She will drive corporate narratives and shape conversations around Schneider Electric’s work at the intersection of electrification, automation and digital intelligence

e4m Staff 4 hours ago

Yesudas S Pillai?blur=25

Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and a Curious observer, questions whether brands are losing sight of purpose in the pursuit of scale, and asks when purpose became negotiable

Yesudas S Pillai 6 hours ago

Ritika Garg on Building Credibility Through Strategic PR?blur=25

This e4m’s ‘Too Young to Start?’ features Avance PR’s Ritika Garg, as she shares her journey of building an agency, navigating growth and redefining what PR can deliver for businesses

Ritika Upmanyu 6 hours ago

Amit Mehta Joins Sony Pictures Networks India as CHRO?blur=25

Amit joins SPNI from upGrad, where he served as Chief Human Resources Officer

e4m Staff 7 hours ago

UPI?blur=25

Guest Column: Ishank Joshi, Founder, MD & CEO – Mobavenue AI Tech Limited writes that Indian marketing is shifting from mass reach to real-time, data-driven targeting

Ishank Joshi 8 hours ago

Will Regulatory Scrutiny Transform the Advertising Industry??blur=25

One investigation does not make an industry-wide case. But it raises a larger question: as advertising becomes more complex, will the business behind the business face greater scrutiny?

Dr Annurag Batra 10 hours ago

TV?blur=25

As television distribution shifts from satellite, cable and DTH to IP-based CTV and FAST, TRAI’s carriage-centric regulation could gradually lose relevance while content regulation gains prominence

Imran Fazal 10 hours ago

Hema V.R. Promoted to Chief Channel Officer at Zee Entertainment?blur=25

In this new role, she will oversee Zee Marathi, Marathi ZEE5, Zee Talkies and Zee Yuva

e4m Staff 10 hours ago

e4m and Cricexec Join Forces to Boost Cricket Business Landscape?blur=25

The collaboration will bring together their respective strengths and networks to foster industry dialogue across media, sponsorship, technology, investment and the wider commercial cricket ecosystem

e4m Staff 10 hours ago

e4m D2C Summit 5.0 happening today?blur=25

The summit will be followed by the fifth edition of e4m D2C Awards

e4m Desk 10 hours ago

air india?blur=25

As Tewolde Gebremariam takes charge, his challenge is to convert the scale of Air India's rebuilding into safety, reliability, financial discipline and passenger confidence

Annurag Batra 1 day ago

Srushti Parekh Joins Warner Music Group as Manager for Partnerships?blur=25

Before joining Warner Music Group, she worked with Sony Pictures Networks India

e4m Staff 1 day ago

Rajiv Rajaram Appointed Head of Content at Sun NXT?blur=25

He was previously associated with Sony Pictures Network India

e4m Staff 1 day ago

Nitin Yadav?blur=25

He will lead communications for Mivi’s smartphone business

e4m Staff 1 day ago

Pamela Gupta Elevated to Senior Director of Brand Solutions at TBWA Lintas?blur=25

Prior to this, Gupta served as Brand Services Director at MullenLowe Lintas Group

e4m Desk 1 day ago

CCI Closes WinZo-Google Antitrust Case Amid New Gaming Law Changes?blur=25

The complaint also covered Google’s advertising policies and payment warnings displayed to users attempting to make payments to WinZo through Google Pay

e4m Staff 1 day ago

ARC Secures ₹10.5 Crore in Pre-Seed Funding for Gaming Device Launch?blur=25

The startup will use the funds for hardware engineering, product validation, manufacturing and supply-chain readiness

e4m Staff 1 day ago

Ajit Mohan Exits Snap, Marking End of an Era in India's Digital Media?blur=25

Ajit Mohan’s career arc maps the country’s own journey from linear TV to streaming to social and performance advertising

e4m Staff 1 day ago

Is the Mumbai-centric agency model finally breaking??blur=25

Talent, culture and business are spreading beyond Mumbai. Agencies are now asking if the metro-first structure that built Indian advertising can hold

Aryendra Khan 1 day ago

Ajit Mohan Resigns as Snap's Chief Business Officer After Four Years?blur=25

Ronan Harris will take over as Snap’s Chief Commercial Officer

e4m Staff 1 day ago

Ganapathy?blur=25

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes about how customer centricity and culture build lasting trust

Ganapathy Viswanathan Sep 8, 2026 6:24 PM

Australia Proposes Law for Users to Control Social Media Feeds?blur=25

The move builds on Australia's increasingly aggressive stance on platform regulation

e4m Staff Sep 8, 2026 4:30 PM

Tanu Banerjee Joins Jio Studios as Chief Legal Officer?blur=25

Banerjee was earlier associated with Khaitan & Co for more than five years as a Partner

e4m Staff Sep 8, 2026 4:01 PM

Antonia Sanda?blur=25

Sanda most recently led APAC communications at Deel for over four years

e4m Staff Sep 8, 2026 2:43 PM

Siddharth Vaya Joins Dot & Key as Senior VP and Business Head?blur=25

Vaya brings close to two decades of experience across the FMCG and personal care industries

e4m Staff Sep 8, 2026 2:20 PM

IT Department Expands Tax Probe to Bioscope and Crayons Networks?blur=25

The investigation is understood to involve examining alleged off-balance sheet and financial transactions, along with government and political-led advertising campaigns

Imran Fazal Sep 8, 2026 1:25 PM

Rejin Surendran Joins Britannia as Chief Digital and Information Officer?blur=25

Prior to joining Britannia, Rejin was working as the Global Chief Information Officer at Wipro Enterprises

e4m Staff Sep 8, 2026 12:51 PM

Ratnesh Pandey?blur=25

Pandey began his career in digital marketing, helping organisations build visibility and generate demand through emerging online platforms

e4m Staff Sep 8, 2026 12:36 PM

Ankit Baldi Takes the Helm as CEO of GMR Sports?blur=25

Prior to joining GMR Sports, Baldi was with Chennai Super Kings Cricket Limited for six years

e4m Desk Sep 8, 2026 11:55 AM

Timsy Jaipuria Departs CNBC-TV18 After 10 Years of Leadership?blur=25

Jaipuria was with the media network for 10 years as Editor - Finance and Economic Policy

e4m Staff Sep 8, 2026 10:30 AM

AI Recommendations?blur=25

As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it

Aryendra Khan Sep 8, 2026 8:46 AM

Rediscovering the Value of Human Conversations in Business - Yesudas S Pillai?blur=25

Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, asks if we are losing the value of an actual conversation while doing business

Yesudas S Pillai Sep 8, 2026 8:27 AM

Kartik Mehta Joins Huella APAC as Mentor to Drive Expansion?blur=25

Prrincey Roy, Co-Founder and CEO, Huella, announced Kartik M's appointment through a LinkedIn post

e4m Desk Sep 7, 2026 7:34 PM

Ankit Tandon Takes Charge as National Lead at Taboola India?blur=25

Prior to this, Ankit Tandon was with Affinity Global as Director, Advertiser Sales

e4m Desk Sep 7, 2026 6:29 PM

Priya Nair?blur=25

HUL MD and CEO Priya Nair outlined four key pillars for growth and shared how the company is building to win in new India

e4m Desk Sep 7, 2026 6:17 PM

Leo Puri Joins Asian Paints as Independent Director for Five Years?blur=25

Leo Puri has four decades of industry experience and is presently Advisory India Chair, Apax

e4m Staff Sep 7, 2026 4:28 PM

Abhinav Bhargava Appointed Global Brand Manager for Dettol at Reckitt?blur=25

Before this new role, Bhargava worked across Reckitt’s Home Hygiene portfolio, where he handled brands including Lizol and Harpic

e4m Desk Sep 7, 2026 4:23 PM

Tanmay Maheshwari Becomes Deputy President of Indian Newspaper Society?blur=25

The Amar Ujala Managing Director moves up from his role as Vice President of INS

e4m Staff Sep 7, 2026 4:19 PM

Nikita Sarwara Promoted to Senior Vice President at Adfactors PR?blur=25

Nikita has been with Adfactors PR for the past five years, where she has worked across businesses and sectors, building strategic relationships and developing opportunities

e4m Staff Sep 7, 2026 4:01 PM

Sanjay Dutta Joins Third Wave Coffee as New CTO?blur=25

Before joining Third Wave Coffee, Dutta was Chief Technology Officer at Theobroma Foods

e4m Staff Sep 7, 2026 3:41 PM

Rohan Lobo Appointed Deloitte TMT Leader for South Asia?blur=25

Lobo has nearly 25 years of experience working with clients across India, the Middle East, Africa and Australia

e4m Staff Sep 7, 2026 3:29 PM

HUL CEO Priya Nair Defends Product Safety Amid Beco Dispute?blur=25

HUL MD and CEO Priya Nair was responding to a query at HUL’s Capital Markets Day

e4m Staff Sep 7, 2026 3:05 PM

Karan Darda Named New President of Indian Newspaper Society?blur=25

The Lokmat Media Group Executive and Editorial Director will succeed Vivek Gupta of Sanmarg

Ruhail Amin Sep 7, 2026 12:59 PM