impact
Byju Raveendran, Founder & CEO of BYJU’s, took home the award for revolutionising the edu-tech industry
This year the award goes to Rajan Anandan, VP, Southeast Asia and India, Google
Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.
When on Thursday the 22nd of June at the Ad Club’s Emvies 2006 Awards ceremony, Emvies Committee Chairperson Apurva Purohit told the largest Emvies audience to date, “The last one year has truly been a stupendous one for Indian Media, with the Indian media fraternity firmly establishing itself on the international platform as world class professionals with global expertise,” she was spot on. After all, even though at the time of going to press we haven’t yet got all the results from Cannes, Indian Advertising has raised even higher the bar it had set itself at the Cannes Lions 2003. The Emvies 2006 Awards ceremony was no exception.
The Indian lion hunters have had their best year so far. Cannes Lions 2006 is an even bigger whirligig of Advertising and the business of marketing advertising. And much more. Anurag Batra, Publisher and Editor-in-Chief – exchange4media Group, who’s in the thick of it all with his ear to the ground, writes from the French Riviera
So you’re buying a car? Or an exotic summer holiday package for the entire family? A washing machine, perhaps, to replace the one that’s, well, outlived its lifespan, or an air conditioner? Or Insurance, maybe? You’ve compared prices, specifications, colour, plan, features, whatever, right? And made a decision about what to purchase? Good. But wait. Don’t bring out that cash or credit card yet, because if your toonager or tweenager, or even your tot of a toothager prefers something else, chances are you will change your mind, give up your own selection, and end up buying what your kid prefers.
Anew research study by the International Federation of the Periodical Press (FIPP) has unveiled key methods used by business-tobusiness (b2b) magazine publishers to create some of the world's most successful and profitable b2b websites.
Word on the streets of Bangalore is that The Hindustan Times is looking to enter the market. Admittedly, Bangalore is next on the Deccan Chronicle's agenda too. Rumors on the next stage of DNA's ambitions featuring Bangalore are doing the rounds too. But all these are rumours. And then, there's fact. About a publication. t h a t ' s mastered the art and business of the English tabloid in India. Midday, the paper whose t a g l i n e professes it's for - and profiles -- Mumbai on the Move, is on the move itself. Midday, it's been confirmed, is Bangalorebound.
The first results of the war that occupied most of media space in Mumbai last year is out. Print was never seen as a hotter segment and a media battle of the kind wasn't seen in ages. Following the efforts, strategies and moves of media giants like Bennett, Coleman & Co. Ltd (BCCL), Hindustan Times and Diligent Media (the Zee-Bhaskar combine) to lure the Mumbai reader, Indian Readership Survey (IRS) 2006
With the Sensex hitting an all time high of over 12000, the business sector in India is looking a lot more busier than ever. Perhaps to some extent this justifies the interest that many media players are showing in the genre. The latest offering for the business content consumer in the English readership space - Outlook Business further vindicates that. If any further proof was at all required, there are more business newspapers and magazines waiting in the pipeline
Mudra (and DDB) call it “a New Consumer Knowledge Model”, a New Methodology that offers “Local Perspective on Future Cultural Trends in India”. If you're interested in the jargon, it's a “global trends network that aggregates small signs of social change to effectively predict cultural and behavioral shifts while assessing both the global and local impact of these societal swings.”
At the time of filing this article, Colvyn Harris of JWT was in New York, Josy Paul of David was in Indonesia, Prasoon Joshi had just returned after judging the Asia Pacific Ad Fest in Thailand, CVS Sharma and Meera Sharath Chandra of Tribal DDB were in London, Raj Kurup of Grey was on his way back from Malaysia, Senthil Kumar of JWT was shooting in Sri Lanka, and O&M's Piyush Pandey was the closest to home, in Goa. People from the Indian advertising fraternity are going places.
From his numerous gizmos, Aston Martins and sexual exploits with some of the sexiest ladies on this planet, to his public school British accent, James Bond is as sexy as it gets. However, in recent times, his latest adventure, 'Casino Royale' has been the recepient of some serious flack. It's not for any sort of environmental endangerment the shooting of the film has caused, and no, they haven't done anything to piss PETA off.
One might argue that the headline is misleading; that India has always had a fourth estate, a free press - so where is the relevance of the word arrival?
In the last cover story, we wrote that we were sceptical of a response from either The Times of India or from DNA on their carrying near-identical "exclusive" interviews with President George W Bush. We were wrong; Chidanand Rajghatta of Times News Network files an explanatory story from Washington, and the misuse of the word "exclusive" is made more spectacular with his clarification.
He started the empire with a massive failure, a miscalculation that would have had most entrepreneurs scurrying for cover. India Today was first conceptualised as a window on India targeting the Non-Resident Indian - and while his editorial team succeeded in putting together a credible and competent product, the organisation could never come to grips with the marketing and distribution challenges. The International edition was consigned to the dust-bin - but not the product that had been created. It was re-engineered, and the NRI's loss became the Indian citizen's gain.
Last week, a couple of days before the 'Impact Person of the Year' bash, we were doing the phone rounds, calling up all our invitees to ask, confirm and cajole them into coming. One of those souls was the president of a Bombay-based agency.
Rajdeep Sardesai walks into the building with a spring in his step. His colleagues stare at him in awe and wonderment as he runs to his office. He's a livewire, and one finds it difficult to imagine that he's left the office only at 4.00 am after he's covered the Indian Institue of Science, Bangalore, shoot out story and subsequently done an analysis of the CNN-IBN coverage vis-à-vis the competition.
Christophe Pichambert, Zone Director, E.M.E.A (Europe, Middle East, Africa), Remy Cointreau and Siddharth Banerji, Director, Kyndal India Pvt. Ltd. speak about the launch of Remy Martin — a brand as synonymous with fine spirits as Chanel is with fashion, class and style.
The launch of the two channels, Toon Disney and Disney channel, last year, has only set into motion, the larger India plan; that of driving the Disney brand experience in India through television and then build on the other business interests like merchandising, wireless and internet, mobile; etc., from there.
Dr. Manmohan Singh, Sonia Gandhi, L. K. Advani, M. Damodaran and Ravi Narain are the luminaries, who participated at the two-day long Hindustan Times (HT) Leadership Summit was held in the Capital on November 15 and 16 amidst a conglomeration of eminent leaders from all across the world.
Impact focuses on the Advertising Agencies Association of India’s Diamond Jubilee celebrations, ‘The Future of Advertising’. Read what Michael Birkin, Tony Wright, Piyush Pandey, Bruce Matchett, Vahid Mehrinfar, Rama Bijapurkar, Geeta Athreya, Stefan Engeseth, George Zacharias and Prahlad Kakkar have to say…
Various print-media related issues were discussed at the International Newspaper Marketing Association's (INMA) global forum held in Mumbai recently. Attendees included stalwarts such as Earl J. Wilkinson, Marti Buscaglia, Jan Wifstrand, Ross McPherson, Mark Challinor, Vineet Jain and Tariq Ansari amongst others.
Chantal started her career as a music video director and producer before joining MTV International where she launched MTV affiliates in Germany, Italy and Australia. She was in India during the recent MTV Lycra Style awards 2005. Excerpts from an interview…
All four radio channels present in Mumbai are in fact, very different; from their positioning to their programming. A. P. Parigi, Apurva Purohit, Abraham Thomas and Shariq Patel throw some light on the radio wars…
Named by Advertising Age as one of the 'Global Power 100' in 2002, (an honour he says he doesn't care for much) Gavin Heron, MD, TBWA Shanghai, can safely boast of being a seasoned global advertising professional, having worked with TBWA in South Africa, London, Hong Kong and now Shanghai.
"We don't want to release a normal ad. We want an innovation. What can you guys do?" Print advertisers: here’s how to innovate
The Indian metro teen is surely that. An explicit desire to look good, resulting in fortunes spent on clothes, shoes, make up, gymnasiums, cosmetics, deodorants, perfumes, sunglasses, jewellery, grooming. A superiority complex reflected in their purchase of mobile phone instruments, personal music players, choice of restaurants, nightclubs and the like. And to them, cost is no barrier. That's the new Indian teen: sexy, haughty and a spendthrift.
Sam Balsara, CMD, Madison Communications, presented his version and vision of the rules of the media game in India at the first ever Media Review of the biggest advertising club in the world, the Ad Club Bombay.
While Amitabh Bachchan and Shah Rukh Khan have been stealing the headlines, the body copy and the sound bytes for the past few months, Bollywood star Aamir Khan has been fairly low profile. Everything has changed prior and post the release of ‘Mangal Pandey – The Rising’.
The CNBC TV18 Story Board-DNA hosted interactive panel on the steaming subject of 'News vs. News: Will Indian Consumers Get The Best Of Both Worlds?' The panel comprised L. V. Krishnan, Vikram Sakhuja, Rajdeep Sardesai, Gautam Adhikari and Uday Shankar
Blogging, by nature, is any libertarian idealist's dream come true! It's completely free. Any individual with a computer, Internet connection and an opinion can start up a blog in 5 minutes.
With an eye to strengthen its position as one of India's leading print media companies and the second largest print media conglomeration (in terms of circulation of daily newspapers), HT Media Ltd., owners of The Hindustan Times newspaper, has announced an initial public offer (IPO).
For the promo and marketing departments at TV channels, this is the big one. Forget about whether the show succeeded or tanked, forget about TAM and the effective rates. PROMAX is their day in the sun, when they know what professionals think of their work. The event turned out to be a poor ambassador for the globally renowned PROMAX, with top billed speakers staying away from the proceedings.
The freebie fest continues for Mumbai readers. July 14 is when the Mumbai edition of the Hindustan Times (HT) is born (sharing a birthday with Polly Bergen and Victoria Ingrid Alicea Desiree — so the HT Style informs us), and you get more than a newspaper.
London wins the bid for the 2012 Olympic Games, bolstered by the show of strength with the presence of David and Victoria Beckham, Lord Sebastian Coe and PM Tony Blair. This will be the most expensive Olympics, made possible by sponsors including Coca-Cola, McDonald’s, Kodak, Visa, Omega, Panasonic and Samsung. What do sponsors get out of such an involvement? Is it worth it?
India’s first consumer awards by Awaaz (part of CNBC TV18) based on a survey by AC Neilsen ORG Marg were presented at Delhi. Winners included Life Insurance Corporation, Maruti, Colgate, Hero, Videocon, Rin, Lux, Titan, LG, Godrej, ICICI Bank, Nokia, Airtel, Tata Group, UTI, National Insurance, Lee and Sharekhan.
The Government of India accepts the recommendations of the Telecom Regulatory Authority of India, with Jaipal Reddy announcing that private FM radio operators will now pay a fixed 4%revenue share to the Government. AP Parigi, MD and CEO Times Infotainment Media Limited and Head of Radio Mirchi, says that the ailing radio industry will get a lifeline.
MindShare is agency of the year at Emvies 2005, with Lodestar and O&M in joint second place. Non-media agency rmg david takes the fourth spot, with MediaCom and Maxus bring up the rear. And finally, Sony Entertainment Television and Reader’s Digest walk off with the Marketer of the Year Award. Ongoing Chairman MG Parameswaran is elated with the event, and declares that the media industry has matured, with firms willing to share strategy. Radio City’s Apoorva Purohit, Chairperson, Emvies, helps us understand why winners won.
Twenty Indian entries shortlisted on day one, and JWT gets seven of them. Astonishingly, Chennai has produced six (five JWT and one from 1 pt size).
The VAT regime must be implemented rigorously and Indian Government’s losses must be plugged” andmark has lived up to its name. This pioneering Chennai-born book-destination is today a leading ‘family centric multi-product leisure store’.
Globally, the United Kingdom (UK) is considered one of the more vibrant markets for outdoor advertising globally. Contrary to popular perception, markets like the UK, Switzerland and France have a bigger market for outdoor advertising than say, the US.
Self indulgent or creative R&D? You decide. Scam advertising has been called all these things and more. Read between the quotable quotes of most agency creatives and you will realise that scam advertising is gaining increasing legitimacy in the advertising industry, with the ad fraternity having no qualms in accepting the fact that creating ads with the sole purpose of winning awards is a legitimate annual exercise.
The outdoors are calling…Where are you? That's not a campaign advertising a liquor brand, but if the outdoor advertising industry constituents were to think of a campaign for promoting themselves among clients and agencies, this may well be their train of thought.
Low calories and cola may not be synonymous but anything is possible in the marketing world. The cola market is now focusing their attention on diet variants in an effort to grow the segment. So while Coca-Cola has introduced Diet Coke in 200 ml. glass bottles at an introductory price of Rs 10, Diet Pepsi has launched a mass media campaign for their Diet variant, with the tagline, ‘Go Play.’
The next stage of the DNA campaign breaks, with half the hoardings representing consumers who will book the paper, and the other half those who won't. Surely an interesting visual device, and a brave one at that. ¡
When you think of New York, you think of the Statue of Liberty; when you think of London, you think of the Big Ben; when you think of Mumbai, you think of the Gateway of India.
This is a truly inspiring story. Of a man, who has managed to help two Tamil weeklies, both with rich and illustrious histories, defy the ‘summer drop’. And possibly grow. Welcome to the land that worships its screen idols (and subsequently elevates them to positions of power, in some cases). And the presiding deity of the silver screen for the present is Rajnikant, the inimitable South Indian superstar.
Even as Mumbai Mirror launches, DNA fails to keep its promise, Mid-Day is unsure of what time it should close and what kind of late news it should carry.
The consumer is dead! This was one of the chief pronouncements by Craig Davis, Chief Creative Officer, JWT Worldwide, who addressed the advertising crowd on May 25 in a two hour long presentation crammed with case studies, advertisements, coloured score cards and some of the leading JWT top brass.
A woman saddled with a broken chappal…a man who carries on without giving her a helping hand… the hustling bustling station environment...it’s a mirror reflection of most marriages that exist today.
For a majority of Indians brought up on a voracious literary diet of dog-eared Amar Chitra Katha (ACK), the fact that publishing firm, India Book House (IBH), the owners of the ACK brand, is bringing the popular Indian brand of comics to the mobile space, spells good news
![Channel [V]: Reality Bytes!](https://exchange4media.gumlet.com/news-photo/fs_16241.jpg)
With the domestic aviation sector in full swing and talented manpower in short supply, the scuffle over poaching personnel between private airlines is getting quite fierce.
Media is a people business, and there are a finite number of media people. These finite number of media people worked, till recently, on a finite number of media products. And suddenly, there was an explosion — the number of media products multiplied — and the number of media people stayed static.
An Information Technology (IT) giant embarking on a corporate campaign to emotionally connect with people at large is a rarity, and the recently launched 'HeritEdge' campaign of HCL Group, one of India's oldest and largest IT enterprises, aims to do precisely that.
One of the basic rules of being a music lover is not to grudge someone else their music. Yet, there have been many western music lovers in India, who have cursed the onslaught of the desi invasion on the music networks in India, over the years.
This May get ready to jump onto an electronica bandwagon with the god of guitarists, the veteran guitar virtuoso — Joe Satriani himself! The ‘sponsor brands’ include: VH1, Indiatimes.com, Speed from BPCL, Sun Tech Days, Reliance Web World, Air India, ITC Welcomgroup hotels, ‘Time Out Mumbai’, Furtados and Planet M.
The competition in the Delhi newspaper circuit may not be as fierce as the ongoing print war in Mumbai; nevertheless, the capital is not totally devoid of happenings in the print arena.
When a brand keeps winning (despite a number of good reasons not to), it's unlikely that the ad agency gets sacked. And as the Labour Party and Tony Blair win the elections one more time, it's time for TBWA London to re-release their self-ad with the famous headline: Tony Blair Wins Again.
Fastest fingers first! No, we’re not talking KBC here, but about a new form of entertainment that’s capturing the imagination of millions of Indians. And no, it’s not SMS we’re writing about — but not too far from there.
The Lakme India Fashion Week (LIFW) 2005 concluded on April 26 after a hectic week of fashion and fashion-related business activities. At LIFW, leading brands were seen pandering for greater glory.
A brand that helps build brands, would best describe 3M’s business in India. One of the leading signage solution companies in the country today, 3M India is the Indian arm of the $20 billion 3M USA (which, to the uninitiated, is the inventor of the all pervasive post-its and scotch tape among others).
A study on Indian women — interesting, considering that advertisers spend a good deal of time on understanding them — and the moment, the deal becomes focussed on the urban class, it gets even better. But this isn’t the first attempt in understanding the segment. So why should ‘Mrs. Urban India’, the first of the series of studies from Lowe Faces, be of any use to anyone?
‘Ashibayai’, ‘Hakabakashii’, ‘Hakabakashii’ and ‘Hayai’… these Japanese words eloquently describe the quickening pace Maruti Udyog Ltd.’s (MUL’s) new brand launch — the all-new avatar of Suzuki’s Swift — as well as its high-profile launch (May 2005) marketing strategy. The ‘objet d’amour’, which is billed as the first truly global car by the Japanese manufacturer (and its Indian collaboration), will be launched with a pioneering marketing initiative that has never been attempted in the history of the Indian automobile industry.
When marketers at Doordarshan decide that it is time to embrace this technology, you know it has already made its impact on marketers everywhere else. The magic four digits, which are changing the way brands talk to their audiences have forced Doordarshan out of its slumber and into relationship building exercise with their viewers.
It’s not just the moviegoers making a beeline for the multiplexes; brands, too, are standing in a queue. Multiplex owners are milking every square foot of “brandable” space for all it worth — the floors, the walls, the escalators and even the loos. Brands are all over: in-your-face and provocative.
The Advertising Agencies’ Association of India’s (AAAI) Young Creatives contest is an initiative to foster creativity amongst the younger members of the ad industry. The event was organised to zero in on the trio to represent the country at the International Young Creatives contest, to be held at the Cannes Advertising Festival in France this year.
Kids channel, Cartoon Network, which commenced operations in the Indian market in 1995 recorded a 40 per cent growth in ad sales revenue on year-on-year basis during the period 2003 and 2004.
In the stock markets, one man can make or break the movement of the share prices! For the last few days, it’s two men, Rajdeep Sardesai and Sameer Manchanda and the companies in question are Television Eighteen (TV 18) India and NDTV.
The meteorological department has just forecast a normal monsoon. While the Prime Minister, the Finance Minister and India Inc. will be a relieved lot, custodians of the brands featured in this story will not.
Leading mobile service provider Airtel (Bharti) celebrated the completion of its nationwide network in 23 circles with the announcement of the ‘One India Challenge’. Billed as India’s longest rally, it comes on the eve of the launch of Airtel’s most recent circle in Guwahati, Assam.
FICCI Frames, the largest-of-its-kind media and entertainment convention held in India, also witnesses heavy-duty action outside the portals of the halls where the exhaustive deliberations and in-depth sessions take place.
The Board of Control for Cricket in India (BCCI) proposes to launch its own 24-hour cricket channel. With this move, the owner would become a player and given the cricket fever in the country — the effect on the industry would be quite a watch.
Chennai’s English newspaper readers never complained of a lack of choice. And if they did, no one seemed to notice.
This promises to be the really, really Big Fight. While no protagonist was willing to go on record, it is clear that Dr. Prannoy Roy has been unable to retain two of his most able lieutenants: Rajdeep Sardesai and Sameer Manchanda. Despite night-long confabulations, the two could not be convinced to continue their association with NDTV.
Personal is a word one uses generously in connection with the Photographers Guild of India’s (PGI) yearly event, Exhibit A. The work showcased is personal and not funded by any client.
With a name like that, you would be excused for wondering what’s going on… For those in the dark, Bang & Olufsen (B&O) is an 80 year old Danish company, well known for their state-of-the-art sound systems, televisions, speakers and telephones.
For ‘Cosmopolitan’ (Cosmo), branded merchandise might just be the flavour for the next three months. Starting April, Cosmo readers will find branded coasters in the magazine jackets, featuring some of the past Cosmo covers.
The curtains have come down on the biggest annual global convention in Asia spanning across all aspects of the media and entertainment industry (M&E), Frames 2005 (April 4-6), organised by Federation of Indian Chambers of Commerce and Industry (FICCI).
It is time for the Indian advertising agencies to reflect on the problems that are currently being faced by their American counterparts, as the same problems seem imminent in India.
Pradeep Guha (PG) is back in the thick of things. A flurry of activities signal his return to active duty: a makeover of the Zee look; a much-talked-about teaser campaign for the Zee-Dainik Bhaskar print initiative; and a triumphant execution of the Zee Cine Awards.
Royal Philips Electronics has taken another step towards an on-going transformation by announcing a new brand campaign as the company completes 75 years in India. The campaign revolves around the concept of the company’s new brand promise of ‘Sense and Simplicity’, which replaces ‘Let’s make things better’.
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