How Smriti Irani won the political battle on social media

Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat 

e4m by Tasmayee Laha Roy
Published: Jun 6, 2019 7:46 AM  | 3 min read
Irani

BJP leader Smriti Irani who won the Amethi parliamentary seat, an erstwhile Congress bastion, in this Lok Sabha elections with a margin of 55,120 votes upped her ante on social media to create the right kind of buzz that got her trending on timelines and how.

The 43-year-old leader has the sixth oldest account among the ministers @smritiirani. The Twitter handle was created by the Woman and Child Development Minister on the 6th of April in 2010. “By July 2, 2014, she had 5,06,324 followers and in June 2019 the figure reached 9 million. This means, on an average per day 4K+ accounts started following her. It is amazing to see how Irani has used the social media as a platform to create an influence on social media users. She appears in the top-10 list of all social networks in terms of both likes and followers,” said Ponnurangam Kumaraguru, Associate Professor at IIIT Dehi and IIIT Hyderbad. 

Kumaraguru has also put together a social media report card based on the minister’s social media performance.
A little over 12 per cent of her feed was put out in 2019 alone to get on to the election wave on the social media. According to data shared by the Indraprastha Institute of Information Technology, Delhi, of the 29,000 tweets that Irani has posted, 3,600 were done from January 1, 2019. Of this, 1,895 have media content in them (image or a video), 506 of these are original tweets, 1,358 are retweets and 31 are quotes. 

Among the 3,600 posts, 1,000 are original tweets, 2,535 retweets, including replies, and 77 are quotes. While 275 of Irani’s tweets had Amethi mentioned in them, only 3 of Rahul Gandhi’s tweets spoke about the key constituency. 
Among other leaders and ministers, Irani holds the fourth position in terms of followers with a count of 9.3 million on Twitter, 5.6 million on Facebook and 4.4 lakh on Instagram.

She also reportedly set up a special team in Amethi that sent out videos and pictures, especially designed around the constituency, on WhatsApp groups and Facebook. The same team also created a buzz on Twitter through numerous temporary handles and sent out text messages to not just the people of Amethi but across the country to keep the chatter going.

So what makes Irani a star on social media?

According to experts, the tech-savy minister won the hearts of new voters with her quirky and well-informed social media feeds. 

“This was the second wave of digital election and the first one to be fought on mobile phones. In 2014, people were beginning to get a hang of how the political battle was also being fought on social media, but in 2019 it became a fully developed battlefield. Irani used to be an artist and still hones her communication skills which she backs up with data. The fact that she puts up posts backed with information makes her a good social media communicator. This helped her grab the attention of the 12 to 15 million Gen Z population who also happened to be first-time voters,” said Anup Sharma, independent political strategist.

A host of hashtags also made it to the list of most trending ones during the elections. Some of them with Irani were: #AmethiWithSmriti, #SackSmritiIrani, #SmritiForAmethi, #SmritiIrani, #AmethiWithSmritiDidi, #SmritiSeDrtaHai2SeatSeLdtaHai, #SmritiDegreeDangal, #SmritiVsRahul, #FranklySpeakingWithSmriti. #SmritiSpooksRahul and  #SmritiOnRepublic. 

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Moulding the ‘Modi sarkar’ campaign

What was it about Narendra Modi’s advertising campaigns and media strategy this year that turned the tide overwhelmingly in his favour?  

By Dipali Banka | May 29, 2019 8:56 AM   |   6 min read

Modi

The BJP campaign for the 2019 Lok Sabha elections centred around the ‘chowkidar’ campaign. It was one of the strongest campaigns for the party and was picked up by social media in a big way. “The Chowkidar campaign came against a big propaganda to malign the image of the ruling party and to counter it, the PMO took the allegation head-on and it boomeranged on the Opposition party,” says an industry source who worked closely with the production of BJP campaigns. The agencies executed and supported the campaign with relevant content. A film was made around the theme ‘Chowkidar’, which became a big hit. 

The teams working on the campaign decided to extend it and make it more real. So another 6-7 commercials were built around it, for example ‘What is real chowkidar?’ ‘Real chowkidar is real Modi’ and the philosophy of doing good for humanity and the country is also being a ‘chowkidar’. That philosophy was further translated into TV commercials. A lot of connect was built through that campaign. And it worked as a big advantage for the BJP. 

This was followed by a film putting together other issues that came up like the Balakot airstrike, terrorism and developmental issues like houses for poor and gas connections for all. This involved the party’s team along with agencies Ogilvy, Moving Pixels and McCann WorldGroup. The tagline ‘Phir ek baar Modi sarkar’ was created. The idea came from the PMO’s office and it was sharpened further. The format for Chowkidar campaign had already become a big hit. So the same format was continued with minor changes in this particular campaign. It gave the party the required recall and a fresh look. 

Campaign to go out and vote
The party was gradually getting feelers from the ground that people were favouring them, but they needed to give them a call to action. So another set of TVCs was created with the idea that if they praise a good work, they need to go and support that by voting for BJP. All the developmental work of the last five years was also stitched into these campaigns through Print ads. Campaigns with ideas like “Someone has brought electricity to your house, go and vote for them” with multiple versions for urban and rural were created. 

Manifesto five-seconders
The BJP’s poll manifesto was declared and it had a lot of points to talk about. It was the party’s idea to make small 5-seconders as reminders rather than making 20-30 second single ads. The idea was to increase frequency of 5-seconders to make it more effective. So 30 to 40 five-second commercials with one-liners were made, for example ‘Aatankvaad par kada prahar, phir ek baar modi Sarkar’. This turned out to be very effective for the party. 

Parallel social media campaigns
While mainline campaigns were going on, agencies created content around the theme ‘Aaega to Modi hi’ which became quite popular. A series of 10-12 10-seconders were made around the theme which went viral on social media with people creating their own versions, and it worked out in favour of the party. 

Alongside, songs like ‘Modiji ko chun rahein hai’, ‘kar chukka faisla desh’ were introduced and promoted. The theme of patriotism was picked up and commercials were made around that. Another song ‘Agar chowkidar na hota toh kya hota?’ was created and shared on social media. 

Bringing back the Chowkidar campaign
PM Modi had been talking about his work in his first tenure of five years. Also, there was already an undercurrent among people who had received benefit of houses and gas connections. So people were already aware about the schemes and developmental work of the government. Post that, other campaigns like ‘Phir ek baar Modi sarkar’ were kept soft on purpose because the ‘Chowkidar’ theme was so hyped up that to maintain it through seven phases of elections would not be sustainable. That is why other campaigns were tapered down and kept low key. In the end phase, with 90 seats left to go for vote, the Chowkidar campaign was brought back again as a reminder ‘Chowkidar ke chowkidar bano’ and ‘Chowkidar ki chinta hai, toh jaa ke vote karo’. 

Unique in terms of customisation, saved cost
The BJP’s campaign in the 2019 elections was unique in terms of customization of content as per geography and phase of elections. For example, the campaigns in Uttar Pradesh had more of Ganga into the visuals while those for Punjab and Haryana were quite hardcore in tone and campaigns for Delhi were a lot urban. This also helped the party save money on their ad spends as the campaigns were more regional rather than national. For example, the campaigns run in West Bengal were not exposed in the rest of the country. 

Another reason for less spends this time was that awareness of Brand Modi was already quite big and hence the party did not have to rebuild that. This also meant that the agencies did not have to overdo the concepts. They only had to give right meaning and direction, and remain positive on the party’s objectives and ideas, regardless of what the Opposition party said in its campaigns. Meanwhile, Prime Minister Narendra Modi himself kept building his brand through uniqueness in his speeches and interviews, which gave a lot of traction. 

Opposition failed despite volume 
According to an industry source, campaigns by the Congress Party and other Opposition parties were pretty strong in terms of volume this time around. “If the BJP had taken 50 spots on radio, Opposition parties had about 300-400 spots,” says an industry source. “However, Congress campaigns probably lacked the connect. The ‘Nyay’ campaign backfired for them as they did not have answers to the questions they were asking through it. They tried to change their way to emulate BJP campaigns - relating to the poor - but it was probably too late for them to build a connect and it looked fake and artificial,” he added. 

Teams Behind The BJP Campaign

Ogilvy, McCann WorldGroup, Creativeland Asia and Ahmedabad-based production house Moving Pixels were involved in creating content for communication for the BJP. Piyush Pandey of Ogilvy and Prasoon Joshi of McCann WorldGroup wrote a song each and gave ideas for content creation, while one song was created by 82.5 Communications. The production and creation of videos, commercials and other creatives for Print and OOH were made largely by Moving Pixels, along with other agencies. Animated commercials were done by Ogilvy. Creativeland Asia was involved creation of various digital assists and multiple campaigns. The teams were stationed in Delhi with production happening in multiple places like Delhi, Mumbai and Ahmedabad.

Creativeland Asia had been involved in shaping the Modi government and BJP campaign over the last six months, working closely with the think-tank on their key focus areas  and creating multi-media micro campaigns as well as creating targeted digital and social assets and campaigns.

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Sai Estate Consultants marked Festival of Democracy on Counting Day

The occasion was marked with a live screening of the vote counting along with commentary, fanfare, food and merriment

By exchange4media Staff | May 27, 2019 10:13 AM   |   1 min read

SAI

Sai Estate Consultants Chembur Pvt. Ltd. (SECCPL) celebrated the Festival Of Democracy during the counting of votes for the 7th Lok Sabha elections on May 23. 

The occasion was marked with a live screening of the counting along with expert commentary, amid much fanfare, food, and merriment. The screening which was held at Club Emerald, Chembur, was attended by prominent faces of Mumbai’s political circles, as well as election aficionados.

As the counting began, the attendees, who make up a part of the world’s largest democracy, were gripped to the news, to see how the results would determine the destiny of this great nation. 

Speaking at the Festival Of Democracy, Amit Wadhwani, Founding Member, Sai Estate, said, “After 71 years of independence, India still continues to keep its values of empowering citizens intact. Every election is the time to cherish and celebrate that “WE” as people of INDIA come together and decide our future for the next 5 years. We at Sai Estate Consultants Chembur Pvt. Ltd. (SECCPL), believe that the results will be path-breaking for the nation, as we enter another decade of strong growth and development.”

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Over 62 lakh Indians pledged as part of Honda Motorcycle's #ActivIndia movement

As part of the drive, two-wheeler rallies were held in over 60 cities to spread awareness about voting

By exchange4media Staff | May 26, 2019 6:00 PM   |   2 min read

Honda

Honda Motorcycle & Scooter India Pvt. Ltd’s #ActivIndia movement saw two-wheeler rallies in over 60 cities, including Chandigarh, Mandi, Hubli, Kochi, Kanpur, Pune and Guwahati, with the aim to spread awareness on voting before polling dates. 

Honda also promoted the message with its selfie booths in several localities and public places like parks and petrol pumps. 

From the start of this movement on April 3, #ActivIndia has urged every voter to strengthen the spirit of democracy by exercising their right to vote. Honda 2Wheelers India proposed #KoiSeatNaJayeKhali - a radical new thought asking people to take another voter on pillion with them to their polling booth. 

On the polling day in each of the 7 phases, Honda made voting memorable for first-time voters with a red carpet welcome and post-voting selfie stations. To beat the heat during long queues, facilities like drinking water were also provided at polling booths. Honda provided free pick-up and drop services in many cities to empower senior citizens and differently-abled voters to fulfil their right to vote.

In the 7 phases of polling across India, #ActivIndia stands out as a social activism movement driven by the overwhelming support of over 62 lakh Indians who took the pledge to vote with Honda. 

Sharing his thoughts, Yadvinder Singh Guleria, Senior Vice President, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Striving to create meaningful difference in society fuelled by citizen partnership, Honda launched its biggest social activism movement #ActivIndia. The support that over 62 lakh Indian voters showed to Honda’s movement has been nothing short of extraordinary.”

The community of #ActivIndians pledged their vote through multiple channels – be it the dedicated website www.hondaactivindia.com, toll free number 9870500111 and even missed call.

#ActivIndia gave a platform to Young India to get customised pledge frames for social media and SMS reminders for their polling dates.

Driven by citizen participation, the awareness impact was multiplied through sensitisation at 6,000 Honda network touchpoints. 

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Twitter records 396 million tweets over 6 weeks of Lok Sabha elections

A total of 3.2 million tweets were recorded on Counting Day alone

By exchange4media Staff | May 24, 2019 7:12 PM   |   6 min read

Twitter

Twitter recorded 396 million tweets for #LokSabhaElections2019. Over the last several months, candidates and citizens have made Twitter the destination for breaking news and real-time public discussions about the elections. 

The election spanned six weeks and culminated in Counting Day when India determined its Prime Minister Narendra Modi (@NarendraModi), through the election of 534 Members of Parliament across 29 states 7 Union Territories. 

The news broke on Twitter through this historic Tweet that received hundreds of thousands of Replies, Retweets and Likes in the span of a few minutes, making it the most Retweeted Tweet of the election: 

 

Emphasising the importance of engaging in public dialogue on the platform, Rahul Gandhi (@RahulGandhi) conceded the election through this livestream from @INCIndia: 

 

The volume of conversation around #LokSabhaElections2019, including Tweets from candidates, political parties, citizens and the news media ensured that from January 1, 2019, till May 23, 2019, Twitter saw more than 396 million Tweets on the platform, a 600% growth from 2014.

A total of 3.2 million Tweets were observed on Counting Day itself, with 1/3rd of the Tweets being recorded between 3 and 4pm, at the same hour that Prime Minister Modi tweeted. 

Despite being an election for the Indian Prime Minister, the impact of #LokSabhaElections2019 was felt across the world. Conversations unfolded across the globe, with world leaders, celebrities and Indian diaspora engaging in dialogue about the new government. 
 
Heat Map for Counting Day (GIF from Trendsmap):

https://www.trendsmap.com/v/hpTs 

Imran Khan (@ImranKhanPTI), Prime Minister of Pakistan: 
 

Benjamin Netanyahu (@netanyahu), Prime Minister of Israel:
 

More tweets from global leaders can be viewed through this Twitter moment:

https://twitter.com/i/events/1131497628590518272 

Throughout the campaign period, politicians and political parties used Twitter to communicate with Indian citizens in the country and across the world, while citizens took to the platform to address their queries directly to contesting leaders. 
@NarendraModi emerged as the most mentioned figure during the entire course of #LokSabhaElections2019, and @BJP4India handle along with the handles of their National Democratic Alliance members took 53% of the mentions on Twitter. 

The @INCIndia handle along with handles of other members of the United Progressive Alliance received 37% of the mentions. 

Here are the leaders who were most mentioned on the platform during this election period: 

 
During the course of the six weeks of the election from April 11 till May 19, national security emerged as the most talked about election-related topic on Twitter, followed by religion, jobs and employment, agriculture, and finally demonetisation.

With the BJP and its lead campaigner Prime Minister Narendra Modi receiving a landslide victory in the #LokSabhaElections2019, celebrities and leaders took to the platform to share their congratulatory messages.

 

 

 

 

 

How was 2019 different from 2014?

Along with a growth in the volume of conversation, 2019 saw a 600% growth over the 2014 Lok Sabha elections, the #LokSabhaElections2019 emoji featured hashtags across Indian languages, not just English and Hindi. While English and Hindi remained the dominant languages of conversation, we saw a substantial number of Tweets in Tamil (#நாடாளுமன்றதேர்தல்) followed by Gujarati (#લોકસભાચૂંટણી), represented by the use of the Twitter Lok Sabha Elections emoji hashtags. 

Regional Diversification

Twitter’s focus was on ensuring parity of representation in conversation regardless of where the candidates were from, which is why particular focus for this Lok Sabha election was placed on onboarding regional and diverse voices that represent India. 

In the last year alone, 10 regional political parties (@SBSP4INDIA, @JmmJharkhand, @maiamofficial, @JanataDal_S, @RJDforIndia, @trspartyonline, @ShivSena, @YSRCParty, @NCPspeaks, @JaiTDP) joined Twitter in the months leading up to the elections. Post 2014, prominent politicians including @RahulGandhi and @Mayawati, among others, made their debuts on social media with Twitter. 
The platform also collaborated with civil society partners like @YlacIndia, @ReDiSocials, @ImpulseNGO, @SociallyBlog hosting election events across the country, focusing on the importance of the youth vote, the use of social media for elections and other agendas for 2019.

Twitter-First Programming

Twitter also built original programming with key partners in an effort to serve the public conversation, Twitter launched the #ChaupalOnTwitter series, which helped candidates engage with their constituents, receiving more than 1 million views across 19 sessions. Credible news partners showcasing all sides of the story, including veteran journalist Vikram Chandra (@vikramchandra) launching a Twitter-first show called #TwitterDialogues, which accrued more than 1.6 million video views, while a range of credible news partners live-streamed content on Twitter during Counting Day. 

#PowerOf18

Twitter India’s #PowerOf18 campaign also emphasised the importance of the youth vote by partnering with key influencers like Bollywood star Rajkummar Rao (@RajkummarRao), actor Rithvik Dhanjani (@rithvik_RD), singer and actor Jassie Gill (@JassieGill) and gold medal-winning boxing champ Nikhat Zareen (@nikhat_zareen ‏). These videos accrued more than 5 million views on Twitter. While heading to the polls is critical for any democracy, the campaign also showcased the importance of engaging in civic dialogue. Through a special research study commissioned, Twitter found that two in three Indian Twitter users believe that they are contributing to the public debate by Tweeting on Twitter.  
 

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Buzzoka predicted BJP's win in 2019 election on back of 'Main Bhi Chowkidaar' campaign

The survey quizzed 163 digital media leaders through third party media publishers from top brands, top agencies and startups

By exchange4media Staff | May 24, 2019 3:53 PM   |   2 min read

buzzoka

Buzzoka had predicted the 2019 election win for BJP and foresaw Main Bhi Chowkidaar Campaign as a key differentiator. 

The survey quizzed 163 digital media leaders through 3rd party media publishers from top brands, top agencies, and startups. Buzzoka managed to provide a more holistic understanding of the performance of the various digital initiatives and how the general elections will play on the issues of New Digital India.
 
Overall, the survey highlighted that the stakeholders of the Indian digital industry are happy with the current government’s efforts in the digital space. 

Considering the election campaigns by two leading parties, 54 per cent of respondents believed that BJP’s Main Bhi Chowkidar campaign was impactful, whereas 65 per cent respondents believed that Congress’ Chowkidar Chor Hai campaign was a miss.
 
The experts believed that the policies implemented by the government between 2014 to 2019 has given a boost to the digital ecosystem in India.
 
A whopping 91 per cent respondents believed that digital media has the influencing power to change the perception of voters in the 2019 elections which is good news for the government. The digital industry believed that the current government’s digital initiatives have helped them to reach the rural audience. 

It’s a massive positive step towards getting far more campaign eyeballs for brands targeting rural Indians. Also, it’s a big boost for the digital economy as brands have increased their spending on digital media. 

The report also suggested that the government has done a good job overall and the digital industry seemed to be quite satisfied with its initiatives to boost the digital media sector in India.
 
A majority of 69 per cent respondents were satisfied with the government policies implemented to boost the digital ecosystem of the country. Over 77 per cent agreed that they witnessed a rise in digital media budgets during 2014-2019 signaling a massive rise in Digital India infrastructure.
 
Speaking about the success of the survey, Ashutosh Harbola, Co-Founder, CEO, Buzzoka, said, “We are absolutely delighted to predict that Main Bhi Chowkidaar campaign started by Prime Minister Narendra Modi was a massive hit and it will play a key role in bringing the BJP back in power. We also highlighted how the digital industry sees the growth of digital India as a key achievement of the government. I would like to congratulate the Prime Minister for a thumping win and expect future digital growth be a priority agenda in his portfolio for India.”

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News 24 – Today’s Chanakya poll predictions right again 

Today's Chanakya's Post Poll analysis done for News24 had predicted 300 seats for BJP (+-14) and 350 seats for NDA (+-14) 

By exchange4media Staff | May 24, 2019 3:34 PM   |   1 min read

Election

News 24 channel and Today’s Chanakya have once again called the 2019 Lok Sabha election result correctly. 
Today's Chanakya's Post Poll Analysis done for News24 predicted 300 seats for BJP (+-14) and 350 seats for NDA (+-14). 

The actual results have thrown up exactly similarly numbers. 

In the post poll analysis on 19th May, Today's Chanakya's had predicted 55 seats (+-9) for Congress, 95 (+-9) for UPA and 97 seats (+-11) for others. The results have given exactly similar numbers.

Just like the 2014 Lok Sabha election, News 24 – Today’s Chanakya caught the pulse of the people of Delhi during 2015 assembly election and then predicted BJP's landslide victory in UP assembly to perfection.
 

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‘Modi’s win is victory for Digital India’

Industry leaders cheer the clear majority for NDA and look forward to a new era of industrial growth and policy reforms 

By exchange4media Staff | May 24, 2019 9:32 AM   |   9 min read

Modi

The verdict for the 2019 Lok Sabha elections is out and India has voted Narendra Modi back to power. 

The exit polls had predicted a clear majority for Modi’s BJP-led coalition, the National Democratic Alliance (NDA), and the final numbers show that the BJP has formed a hold in most parts of the nation.

We, at exchange4media, caught up with industry experts for their reaction on the big verdict and what they expected from the new government at the Centre.

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. 
Transparency and Technology, in my opinion, are the two key important aspects which will boost the Media and Entertainment sector. Hence, the government should continue its efforts in enabling this convergence. Our nation is blessed with rich and immense creative potential, which needs to be further unleashed and capitalized in order to drive innovation and most above, generate employment. I congratulate Prime Minister Narendra Modi on his victory. Corporate Inc. must together join this era of transformation and march ahead towards making the nation a global superpower. 

Ashish Bhasin, CEO – Greater South and Chairman & CEO – India, Dentsu Aegis Network 
Business doesn’t like uncertainty. So it is good that the period of uncertainty is over. It doesn’t matter whether party ‘A’ wins or ‘B’ wins. The business would like somebody decisive to be in power with a majority so that they can take decisions. This government has now got an absolute majority so hopefully, that they will take some bold decisions. The corporate tax rate needs to be looked into, simplification of taxation needs to be looked into, and personal income tax rate also needs to be looked into. Land and labour reforms are pending. I am hopeful that with absolute majority mandate the government will, with great gusto, take all the right decisions to start the reforms so that the economy can start doing better. 

Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd 
Decisive leadership and political stability are good for the country and a major boost for our fast growing national economy. In a decade of consumption-led growth ahead for our young country, this mandate should usher a new era of industrial growth and policy reforms, including a significant fillip to the manufacturing sector.

Karan Bedi, CEO, MX Player 
Indian OTT platforms will be benefitted from the historically low data prices that are a product of the government’s favourable measures. As the country’s largest video streaming platform, we are excited about the potential for growth in digital-driven ecosystems across semi-urban and rural India. Technology and telecom infrastructure development in these areas will further accelerate our entry into smaller markets while offering OTT players the opportunity to innovate and flourish at scale. It will also help more indigenous talent to emerge and trigger a cycle of inclusive growth.

Gautam Sinha, CEO - Times Internet

We are hopeful the current government will continue with its progressive policies in the technology and startup sectors. The Indian startup sector has seen considerable boost in the past five years, and is now calling for bolder reforms. Clearer policy directions and enhanced ease of doing business will help establish a healthier ecosystem for large-scale businesses as well as tech entrepreneurs.

Varghese Chandy, VP, Sales, Marketing, and Advertising- Malayala Manorama 
It wasn’t surprising at all. It was expected that Modi would come back to power, but yes this huge majority for NDA and BJP is a surprise. It is definitely better than a fractured mandate as it would help the party in power to go ahead with their agenda which I hope would be the development of the nation. It is heartening to note that in Kerala, NDA could not open their account as they tried their best to polarise the state with the Sabarimala issue. People in Kerala reacted against the arrogance of the Chief Minister and his poor management of the Sabarimala issue. This led to a record victory of 19/20 seats for the Congress-led UDF. 

Both Modi and Rahul were graceful, one in his victory and the other in his defeat. Modi tweeted: ‘Together we grow, Together we prosper, Together we build a strong and inclusive India.’  I really hope he means what he says and works towards the development of an inclusive India, which is the important pillar of a secular India.

Prashan Agarwal, CEO, Gaana 
The ongoing 4G revolution is a result of the favourable business environment created by the government's progressive policies. The rapid increase in the country’s internet population over the past few years has aided digital-first businesses like ours and triggered a widespread rise in customer-centric product development out of India. As the country’s leading music app, we are hopeful the newly appointed leadership will help establish a more favourable business environment that cements our country’s status as a global innovation hub. 

Aditya Ghosh, CEO, India & South Asia, OYO Hotels and Homes 
The Indian General Election is the biggest testament to the power of democracy. “Irrespective of the political divide, we hope for a new beginning of inclusive growth, which will help the common man; renewed vigour in creating more opportunities for all; progressive thought and reforms that enable growth and entrepreneurship; and driving maximum participation of the youth.” 

N Chandramouli, CEO, TRA Research
The Modi-brand of politics has caught the fancy of the voters in the 2019 elections, and that too with resounding success. The unseen contributors to Brand Modi were the litany of agencies which worked to create a larger-than-life persona and this worked for the Indian electorate. Despite the pre-election win bravado, there would have been some surprises in the BJP circles at the outcome as well, for the Indian voter is known to be eclectic and a little unpredictable. However, the Modi messages clearly touched the voters. 

I am sure all businesses echo the feeling that they want some reprieve, some relief from the pressures business are currently facing. And the government should become what it promised in 2014, one with maximum governance, not maximum control. The tax regime needs to ease pressure on the businesses, the policy should be towards building business confidence and true job creation should be the new government's focus areas. 

Anand Kripalu, Managing Director & CEO, Diageo India
The exit polls had predicted a clear majority for Modi’s BJP-led coalition, the National Democratic Alliance (NDA). A stable government is indeed welcome for the nation and economy. We hope that the new government will reinforce its progressive policies towards the industry and usher in the next phase of reforms to promote ease of doing business with ‘Making in India’. We also look towards the federal government to encourage states to urgently bring comprehensive regulatory reform into key state GDP contributing sectors such as alcoholic beverages. 

Puneet Dalmia, MD, Dalmia Bharat Group 
It’s a victory for Nationalism and Indian pride. Now no one can stop India from becoming a military and economic superpower. The results are a clear indication that the country and its people are all for progress and stability. Three cheers to the Indian voters. 

Harshil Mathur, CEO & Co-Founder, Razorpay 
The Modi government will continue to focus on digital India. This government has had a very strong focus on Digital India and FinTech, and we are happy that they will continue to do so. A lot of programmes were initiated towards digitisation of the country and increasing access to fintech last year - this must progress with a fresh commitment to democratise digital payments. The impact of GST should bring more people into the tax bracket. One reform that I am expecting is the tax and GST benefit for businesses opting for digital transactions. We were looking forward to this to happen last year. Hopefully, the government will do it this year."  

Ashok Chopra, Country Head at Fresca Juices
We hope the current government will continue to ensure the implementation of more progressive policies. We expect them to help small traders and businessmen by further simplifying GST. It will also be helpful if the GST returns are allowed to be filed on a quarterly basis
In terms of other policies, we expect more incentives for the set-up of new food processing plants. We would also ask the government to consider increasing direct FDI in the food processing industry. Additional incentives to promote the ‘Make in India’ campaign should also be a prime area of focus, as it can help create more job opportunities for the country's youth.

Ashutosh Harbola, CEO and Co-Founder, Buzzoka 
BJP will have a lot more on their shoulder as new India has higher expectations this term. While Digital India saw a mammoth growth in the last term, people expect the same to continue with higher investments. Also, on the front of ‘ease of doing business’, the government took some major steps in the last term and we expect even simpler processes should be implemented. And finally, on the GST front, I would appeal the government to introduce simpler filing processes for start-ups and MSMEs. 

Alok Gupta, Director, Graphisads Pvt Ltd 
The government should carry on with the reforms and the initiatives that have happened in the first tenure. A lot of groundwork has already been laid by the government and will hopefully come with an action plan which will be executed at a very fast pace. 

A lot of sectors are going through disruption, wherein the government really has no role to play. However, the banking, finance and real estate sector has gone through a lot of churning in the recent past. We expect a lot of consolidation happening in the near future and with some positive news, these clients should bounce back and spend. This shall be helpful for the economy overall as well as the outdoor sector.   

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