The debate around the issue of paid media has turned shrill and media houses are batting for self-regulation to address it

Ruhail Amin 28-November-2018

The initiative focuses on the aspirations of first-time women voters in the 2019 Lok Sabha elections. Facebook has partnered with the initiative as a presenting sponsor

exchange4media Staff 14-November-2018

Poonawala Brothers to host the political debate ahead of assembly elections

exchange4media Staff 10-October-2018

News networks usually revise their ad rates every year in Feb-March for the next financial year. But this year, the rates may be evaluated again in July and September.

Sonam Saini 05-June-2018

Print & TV media have been generous in praising PM’s Independence Day speech. The way he is conducting himself & the way he is running the Government, is endearing him with the people. The country is willing to give him time to solve her problems & to move up in the comity of nations, says Srinivasan Swamy, Chairman, R K Swamy Hansa Group

Srinivasan Swamy 19-August-2014

Print players across southern India have witnessed slower growth in revenues with impact of Election advertising & advertising from other sectors not meeting expectations. Industry experts are highly optimistic for higher revenues in the next quarter

Deepa Balasubramanian 05-August-2014

According to print players, while political parties had upped their advertising spends for the Elections, the corporates kept a tight rein on their budgets due to the Elections, which is expected to have a bearing on the Q1 results

Abid Hasan 18-July-2014

With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India

Rashi Bisaria 27-June-2014

Speaking at exchange4media's IDMA 2014, the head of BJP’s IT cell, Arvind Gupta elaborates on the party's efficient & progressive use of social media & how digital will play a greater role in all political campaigns

Abhinn Shreshtha 09-June-2014

Among the well-known names covering the recently concluded Lok Sabha elections is senior journalist Abhigyan Prakash. Here, he shares his experience of reporting from the ground

Abhishek Mehrotra 06-June-2014

In the social media, more than 100 hashtags trended across two months, which included #RahulSpeaksToArnab, #India2014, #GetInked, #ModiSpeaksToArnab and #May16WithArnab, among others

exchange4media Staff 30-May-2014

Apurva Purohit, CEO, MBPL (Radio City), makes a compelling case for the new govt to do away with the massive policy paralysis that deters the nationwide growth of radio industry

Apurva Purohit 29-May-2014

A historic Modi-led win instills a general sense of optimism among India Inc, with brands loosening purse strings to boost advertising industry. OOH experts take account

Abhinn Shreshtha 27-May-2014

CNN-IBN, too, garnered a good viewership shared between 8 AM and noon as per the ratings data sourced from TAM subscribers. The English news genre witnessed good response from advertisers on the counting day as well

exchange4media Staff 26-May-2014

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a surge now that the elections are over

Abhinav Trivedi 26-May-2014

As per data sourced from TAM subscribers for CS 15+, All India, Aaj Tak was the No. 1 Hindi news channel on counting day. In CS 15 + ABC HSM, ABP News led with a market share of 21% for the entire counting day coverage

exchange4media Staff 23-May-2014

Congress reportedly blaming its ad agency Dentsu India for the loss in the elections has elicited reactions of surprise from industry experts, who feel the loss reflected

Priyanka Mehra 21-May-2014

While some analysts feel the May 16 coverage was Modi-centric, others feel it would be unfair to blame the channels completely as the huge margin was unexpected & the channels were reporting facts on ground

Abhinav Trivedi 20-May-2014

A bouquet of 13 English news channels, 18 Hindi news channels and 38 regional news channels is being offered free of cost for a period of seven days, starting May 15, 2014

exchange4media Staff 17-May-2014

YouTube partnered with all leading broadcast news players, including regional news channels, to bring live news to users for the elections results

exchange4media Staff 17-May-2014