SonyLIV and JioMusic-Saavn made gains in app install market in Q1: Jana Report
The report said SonyLIV’s share of app installs has increased to 13% by the end of the quarter from 5.9%
Published - Jun 2, 2018 9:59 AM Updated: Jun 2, 2018 9:59 AM
SonyLIV, Sony Pictures Networks India’s (SPNI) video on demand app has more than doubled its share in terms of app installs in the first quarter of the year.
According to Jana’s Mobile Majority report, SonyLIV’s share of app installs has increased to 13% by the end of the quarter from 5.9%.
Hotstar retained its position as the most downloaded app but had a 6.6% decline in app installs to 69.4% compared to 76% from 1 January.
Voot at 10.7% ranked third by the end of March, while Amazon (5%) and Netflix (1.4%) trailed by a wide margin. YuppTV’s share of app installs remained unchanged at 0.5%.
The study also revealed that Indian consumers have a strong preference for regional providers. The recent popularity of over the top (OTT) players in India have invested billions of dollars in the sector. With more than 25 OTT players in the video alone, the data points to the fact that consolidation of major players is both inevitable and necessary to survive in a highly competitive environment that is expected to intensify in the region in the coming months.
The research was conducted in India from 1 January through 31 March during which data around streaming app installs and usage was anonymously observed from users of Jana’s mCent browser.
When it comes to music streaming apps, JioMusic-Saavn was the only streaming media company that made gains in app installs market share across Jana’s mCent browser, where they saw a 1.24% share increase.
JioMusic-Saavn had 26.1% share of app installs during the quarter as against 19.4% and 5.4% of JioMusic and Saavn separately on 1 January. Google Play Music’s share dropped to 63.7% from 65% while that Gaana dropped to 4.6% from 4.5%. Similarly, Wynk’s share was down at 3% compared to 3.3%. Hungama’s market share increased to 1.3% compared to 1.2%.
Google Play Music saw the largest share drop with -1.25% over the same period. Hungama at .12% and Amazon at .11% gained the second and third most ground respectively.
The report said Google Play Music launched in India in 2016 and quickly became one of the market’s dominant players with its subscription service launching in April last year.
While new rumours have surfaced about a planned merger with YouTube Remix later in the year, which is expected to further distance the service from competition, large newcomers like Spotify plan for its own music service launch in the country to compete globally with Apple.
The merger also saw a big increase in time spent in app as it went from a combined 32.5% share of time spent in app on 1 January to a 37.8% share by 31 March. Over the same time period, Google Play Music dropped significantly to 40% from 45.7% but still remained 2.2% ahead of Jio Saavn.
“The merger of Saavn-Jio will be interesting to watch and could be a precursor to broader consolidation of Indian-based streaming providers banding together to fight against global tech giants like Google, Spotify, and Apple. The same holds true for streaming video providers, where the rise of Hotstar is yet another example of Indian consumers’ hungry appetite for streaming content, but it will take deep pockets to stave off the larger players who are all making large bets in the region,” said Jana founder and CEO Nathan Eagle.
Jana’s mCent browser is integrated into the billing systems of 311 mobile operators, the technology has cross-border potential as one of the world’s largest compensation platforms, available to 4.56 billion mobile subscribers, or approximately two-thirds of the world’s population.
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