Facebook unveils new corporate logo to distinguish between parent company and its brands

The new corporate logo will appear on all the apps and is different from the widely recognised blue 'Facebook' logo of the main social network

e4m by exchange4media Staff
Updated: Nov 5, 2019 9:55 AM

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Facebook new logo

Facebook has reportedly unveiled a new corporate logo to reflect other brands under the Facebook umbrella such as WhatsApp, Instagram and Oculus in an effort to make a distinction between the parent company and the Facebook app. The new corporate logo which is expected to be rolled out in the coming weeks will appear on all the apps and is different from the widely recognised blue “Facebook” logo of the main social network. 

According to reports,  a blog post by Facebook's Chief Marketing Officer, Antonio Lucio said that the new all caps logo has been chosen to emphasise clarity and create a visual distinction between the company and the app. Saying, "Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding".

He continued, "This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences".

The move reportedly comes after Facebook has been facing mounting criticism from US lawmakers and privacy advocates about data collection and privacy as Facebook announced plans to integrate its messaging platforms, WhatsApp, Instagram and Messenger.

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