Apple TV+ to be ad-free for now
According to reports, Apple CEO Tim Cook has said he believes that customers want an ad-free product
Following strong quarterly financial results touching $91.8bn, a 9% increase from the previous year, and revenue for Apple’s services business, which includes Apple TV+, rising 17% year-over-year to $12.7bn, Apple's Chief Executive Officer, Tim Cook says the company's streaming service Apple TV+ is not likely to have ads anytime in the foreseeable future.
According to reports, Cook expressed that while he did not have an "aversion" to ads, he said, “We feel strongly that what the customer wants is an ad-free product".
Presently, Apple has a wide range of consumer data which it gathers from product sales, subscription services and credit card business that it could use to target TV+ consumers with ads.
However, Apple’s Chief Financial Officer, Luca Maestri said the streaming platform didn’t add to a “material impact” on services growth due to it being launched in November at end of the quarter, and it is offered for free to buyers of new Apple products. Nevertheless, Maestri explained that search ad revenue within the Apple app store reached an all-time high.
Apple has honed its focus on television and gaming, with the recently launched Apple TV+ already garnering an estimated 33.6 million users.
Apple also launched a subscription gaming service, Apple Arcade in September last year.
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