Industry leaders will share key insights on the theme ‘Winning Attention with Context and Creativity’
Anicut Capital
19
Articles
4
Leadership Changes
1
Campaigns
Latest News
18 Articles
e4m-MediaKart roundtable to decode how context & creativity can drive attention
BFSI marketers rethink acquisition as costs rise and AI reshapes discovery
Rising acquisition costs, AI-led discovery and creators dominated the conversation at the e4m Pitch BFSI Summit 2026
Festive media bets shift upstream as brands chase intent before Diwali ad inflation
The shift was a key theme at “The Festive Surge: Winning India’s Billion Shoppers,” an exclusive closed-door leadership roundtable hosted by e4m with...
Abhinav Trivedi appointed MD & CEO of Standard Chartered Capital
Trivedi is a banking and financial services leader with over two decades of experience
Tata’s leadership challenge: Building the team around the Chairman
The Group needs a strong centre, but it also needs strong businesses. It needs one vision, supported by different leaders capable of executing that vi...
Comet raises ₹100 crore in Series B round led by Verlinvest
The round has received backing from existing investors Elevation Capital and Nexus Venture Partners, along with angel investors Abhiraj Singh Bhal, Aj...
VLCC raises ₹110 cr funding from alternative credit platform BlackSoil Capital
According to VLCC, the funding will help in expanding businesses across beauty, wellness and personal care
Hit or Miss: The week in ads
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Nexedge Capital raises $20 million in maiden round led by Mirae, Elev8
The fresh capital will be deployed to strengthen its technology platform, expand Nexedge's senior banker network, extend its footprint across India
Diet Report - Media & Entertainment: Ad cap removal expands inventory, not demand
Guest Column: Karan Taurani, EVP at Elara Capital, says removing the 12-minute-per-hour TV advertising cap is directionally positive, but estimates it...
Aanandita Bhatnagar joins Capital One India as Head of Corporate Communications
At Capital One India, she will focus on strengthening the brand’s regional narrative, employer brand and corporate communications agenda as the compan...
Typsy Beauty raises Rs 20 crore in funding round led by Saama Capital
The round also saw participation from Sanjay Kapoor, founder of Genesis Luxury and an early backer of the brand, and SRF Family Office
InCred Capital ropes in Abhinav Khanna as CEO, Capital Markets
Most recently, Khanna served as MD & Chief Business Officer - Global at ValueQuest Investment Advisors
Elevation Capital sells Paytm shares worth Rs 2,038 crore
The latest transaction marks Elevation Capital's second sale of Paytm shares this year
Elev8 Venture Partners, Claypond Capital invest in River Mobility’s $120 million Series C
This round also saw participation from existing investors Yamaha Motor Corporation, Al Futtaim Group, Mitsui & Co. and venture debt firms like Alteria...
Agentic AI startup Kily raises Rs 30 cr in funding led by Sorin Investments
The other investors that participated in the round included Razorpay and Wyser Capital
InMobi appoints four banks for $1 billion IPO: Reports
According to reports, the company has selected JPMorgan Chase, Jefferies, Kotak Mahindra Capital and Axis Capital to lead the offering
Bira 91 founder Ankur Jain steps down
Ankur Jain has given up ownership in the parent company B9 Beverages to settle stakeholder dispute
Leadership Timeline
4 Updates
Oct 2023
Latest
Abhinav Khanna — Chief Executive Officer - Capital Markets (appointment)
InCred Capital ropes in Abhinav Khanna as CEO, Capital Markets.
Oct 2023
Aanandita Bhatnagar — Head of Corporate Communications (appointment)
Aanandita Bhatnagar has joined Capital One India to lead brand marketing, talent marketing, and corporate communications.
Oct 2023
Aanandita Bhatnagar — Head of Corporate Communications (appointment)
Aanandita Bhatnagar joins Capital One India to lead brand marketing, talent marketing, and corporate communications.
Oct 2023
Abhinav Trivedi — MD & CEO (appointment)
Abhinav Trivedi appointed Managing Director and Chief Executive Officer of Standard Chartered Capital Limited.
Campaigns, Awards & Events
Celebrating The Bond You Can Always Count On
Aug 2026
Tata Capital has launched its Raksha Bandhan campaign '#CountOnTheBond,' celebrating the quiet ways siblings s...
AI Insights
AI
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Focus on Context and Creativity. Anicut Capital is emphasizing the importance of context and creativity in media strategies to capture audience attention effectively.
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Engagement in BFSI Sector. The company is participating in discussions regarding the challenges faced by BFSI marketers, particularly in light of rising acquisition costs and the influence of AI.
FAQs
AI
Anicut Capital is a media and investment firm focused on the media, marketing, advertising, and technology sectors in India.
Anicut Capital has participated in roundtable discussions focusing on media strategies and the BFSI sector's challenges.
The recent discussions have centered around the role of context and creativity in media, as well as the impact of AI on marketing strategies.
Anicut Capital is engaging with industry leaders to rethink acquisition strategies in light of rising costs and changing market dynamics.
Anicut Capital primarily focuses on the media, marketing, advertising, and technology industries.
AI-assisted summary, reviewed by our newsroom
AI
Anicut Capital has been actively engaging in discussions around the evolving landscape of media and marketing, particularly focusing on how context and creativity can enhance audience attention. The company is also involved in the broader conversation about rising acquisition costs and the impact of AI on discovery within the BFSI sector.