OPPO ropes in Ranbir Kapoor, Katrina Kaif and Badshah for its Reno series campaign

With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube  

by exchange4media Staff
Published - Sep 16, 2019 4:27 PM Updated: Sep 16, 2019 4:42 PM

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OPPO India announced leading Bollywood actor Ranbir Kapoor as the ‘Brand Icon’ for its Reno series while Katrina Kaif and Badshah will be ‘Brand Friends’ for its Reno series.

The association aims to reinforce OPPO’s consistent efforts in not only bringing meaningful innovation but also taking the right marketing initiatives that will help them in further strengthening their bond with the consumers.

Ranbir, Katrina and Badshah will serve as the catalyst of the OPPO Reno series in the Indian market. With OPPO’s omni-channel marketing strategy, the integrated campaign is already live across TV and digital platforms like Facebook, Twitter and YouTube.

Speaking on the association, Sumit Walia, VP, Product and Marketing, OPPO India, said, “At OPPO, we have always aspired to bring distinctive and innovative offerings for our customers. With the Reno series, we have taken our innovations a notch above with a brand-new product concept, design philosophy, and a communication model which is tailor-made for youthful consumers. We are extremely happy to associate with such talented actors, who perfectly portray a blend of talent, class and popularity that compliments with OPPO’s legacy and brand ethos. Just like OPPO, these celebrities too have pushed their creative realms to delight and surprise their audience. As we pave the future growth strategy of OPPO in India, we are confident that this association will further help us strengthen the positioning of the Reno series in the Indian smartphone market.”

Ranbir said, “I have a philosophy of partnering with brands that I believe in and OPPO’s youthful approach resonates with qualities that are meaningful to me. OPPO inspires the power of creativity through their smartphones, encouraging users to think outside the box – a trait that is the very soul of my craft and helps me evolve and grow as an actor.”

Speaking on the association, Katrina Kaif said,” I am extremely pleased to be associated with OPPO for their exciting Reno series. The brand that strikes a chord with the youth of the country for the cutting-edge smartphones. Their products are unique and creative, which is exactly what today’s generation looks for and stands true for me as well. Just how OPPO has been pushing boundaries in bringing the latest technology is something that I relate to- I too look for roles and opportunities that enables me to surprise and delight my audience. I believe in associating with brands with whom I share the same synergy. A brand that resonates my style, has unique traits and stands out amongst others.”

Badshah said, “Being an artist, I understand the importance of continuously creating and innovating to keep up with the evolving trends and my partnership with OPPO is a testament to this. OPPO’s quest for uniqueness and spirit of exploration is something that I find truly commendable and believe in.”

OPPO recently launched the Reno2 series which also marked its global debut in India.

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