Google restricts data sharing for targetted advertisements

Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear

e4m by exchange4media Staff
Updated: Nov 18, 2019 11:06 AM

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Google

In a bid to strengthen the protection of users' privacy, Google has reportedly taken measures to restrict data-sharing for targetted advertisements on its platform. According to reports, the move comes after an intervention from the European Union which will see Google no longer informing advertisers about the type of content where their ads could appear.

Google's ability to enable advertisers to precisely place their ads has led to the Internet giant becoming a powerful player in programmatic advertising, however, according to a blog post by Chetna Bindra, Senior Product Manager for User Trust and Privacy at Google, “This change will help avoid the risk that any participant in our auctions is able to associate individual ad identifiers with Google’s contextual content categories.”

The blog post continues, "Trust is the foundation of a healthy and sustainable advertising ecosystem. That’s why we’re working across products to ensure that our policies and practices are evolving to reflect people’s changing expectations around how data is collected and used. We will continue to ensure that people’s choices about the use of their data are respected, offer users additional controls, and increase transparency into how digital advertising works."

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