programmatic-advertising
The report will be unveiled at the e4m-Xaxis Programmatic Summit on December 16
exchange4media Staff Nov 19, 2022 8:43 AM
The campaign won gold for ‘Best Use of AI’ at e4m Real Time Programmatic Advertising Awards 2022
exchange4media Staff Aug 18, 2022 5:51 PM
The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies
exchange4media Staff May 11, 2022 8:38 AM
PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory
Kanchan Srivastava Apr 18, 2022 8:54 AM
The firm plans to invest in developing programmatic advertising and data analysis technology
exchange4media Staff Mar 30, 2022 10:01 AM
Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest
Kanchan Srivastava Mar 17, 2022 8:36 AM
According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers
Rasika Kiran Upasani Jan 20, 2022 8:49 AM
Yadav, General Manager, Xaxis India, and Nawal Ahuja, Co-founder, exchange4media.com unveiled the Xaxis-e4m 'The New Age of Programmatic Advertising- India Report 2022' on Friday
exchange4media Staff Dec 17, 2021 3:36 PM
The company will manage the programmatic advertising platform’s inventories in India and globally
exchange4media Staff Dec 10, 2021 12:06 PM
This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads
exchange4media Staff Jul 2, 2021 6:45 PM
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising
exchange4media Staff Oct 31, 2020 8:02 AM
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal will share insights on optimizing Digital with programmatic advertising
exchange4media Staff Oct 30, 2020 8:58 AM
Amitt Sharma, CEO & Founder VDO. AI, on the video advertising platform’s plans, and its increasing relevance in the Indian video content and advertising space
Dipali Banka Oct 2, 2020 9:56 AM
According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019
exchange4media Staff Jun 3, 2020 1:35 PM
Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts
exchange4media Staff Dec 19, 2019 7:56 AM
Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google
exchange4media Staff Dec 3, 2019 8:40 AM
Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear
exchange4media Staff Nov 18, 2019 11:06 AM
As an advisor, Febbraio would help the senior executive team with business advice & strategy to expand the company's business globally
exchange4media Staff Sep 17, 2019 7:38 PM
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Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts
Noel Dsouza Aug 2, 2019 8:25 AM
