programmatic-advertising
At the fourth edition of the conference, the panellists will share key insights on the topic 'AI-Powered Live CTV & Programmatic: Where Scale, Precision & Predictive Growth Converge'
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape
Anuja Jain May 25, 2026 9:14 AM
As AI-driven discovery reshapes the open web, engagement, loyalty and direct audience relationships are emerging as the industry’s new strategic priorities
Kanchan Srivastava May 21, 2026 8:36 AM
Prior to his promotion, Aayush Chauhan held the role of Associate Director - Programmatic
Prior to this, Bhatia served as VP-Business Development, SEA, at OpenX
Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy and data control with agency-led execution
Shantanu David Jan 28, 2026 8:49 AM
As per a YouGov survey, Amazon.in is the preferred starting point of product discovery, with 72% beginning purchase journey on Amazon, said Ankur Rathi, Head of Amazon DSP-Amazon Ads in India
e4m Staff Sep 22, 2025 4:34 PM
At the e4m Real-Time Programmatic Advertising Conference, industry leaders from BFSI, FMCG, and digital sectors highlighted how AI drives personalization, compliance, and outcome-focused campaigns
e4m Staff Sep 22, 2025 8:45 AM
Speaking during a fireside chat with Dhruv Dhawan at the e4m Real-Time Programmatic Advertising Conference, Amrit Baid shared insights on advertising strategies and evolving consumer behaviour
e4m Staff Sep 20, 2025 8:25 AM
At e4m Real-Time Programmatic Advertising Conference 2025, experts discuss evolving landscape of e-commerce marketing
e4m Staff Sep 19, 2025 7:07 PM
Ashwin Padmanabhan, Chief Operating Officer of WPP Media, spoke at the e4m Real-Time Programmatic Advertising Conference on how AI has been reshaping campaign strategy, execution & optimisation
e4m Staff Sep 19, 2025 9:22 AM
Among the other key winners are Maruti Suzuki, Channel Factory, Kohler, DLF, MiQ, Zone Media and Supradyn
Tulika Nandy, Senior Lead - Programmatic Ads at Truecaller, presented a session at the e4m Real-Time Programmatic Advertising Conference 2025
e4m Staff Sep 18, 2025 5:13 PM
At e4m Real-Time Programmatic Advertising Conference, industry leaders highlight how AI drives personalization, compliance, and outcome-focused campaigns
e4m Staff Sep 18, 2025 5:01 PM
The conference will be followed by the e4m Real-Time Programmatic Advertising Awards 2025
The fourth edition of the conference will be held on September 18 in Mumbai
At the fourth edition of the conference, Ajay Dang, President and Head of Marketing at UltraTech Cement, will explore the growth and future of programmatic advertising
Amrit Baid is the General Manager - Marketing and Customer Experience at Mercedes-Benz India Pvt. Ltd.
Partho Banerjee is the Senior Executive Officer, Marketing & Sales at Maruti Suzuki India
e4m Desk Aug 25, 2025 12:32 PM
The fourth edition of the conference will be held on September 18, 2025
The upcoming edition of the conference and awards will be held on September 18
As per experts, Indian brands are eyeing in-house programmatic for speed, control, and transparency—balancing automation with strategy while cautiously investing in tools for better data ownership
Shantanu David Jul 4, 2025 8:26 AM
According to the dentsu-e4m Digital Report 2025, programmatic advertising is expected to reach 44% (Rs 30,405 crore) of the digital ad market by 2026
Shantanu David Feb 10, 2025 8:45 AM
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
Tasmayee Laha Roy and Shantanu David Oct 8, 2024 9:03 AM
Measuring the true impact and ROI of programmatic campaigns in India's complex digital advertising ecosystem is a multifaceted challenge, say experts
Shantanu David Oct 4, 2024 9:20 AM
At e4m Real-time Conference 2024, experts discussed how programmatic advertising is evolving to enhance media efficiency, address brand safety concerns, and better navigate the consumer journey
e4m Staff Sep 25, 2024 11:27 AM
One of the most promising developments in this area is Supply Path Optimization, which, say experts, has become a key driver in streamlining the supply chain and increasing transparency
Shantanu David Sep 25, 2024 8:52 AM
The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting
Shantanu David Sep 24, 2024 8:38 AM
At the e4m Real-time Programmatic Advertising Conference 2024, industry experts discussed the importance of consistent and relevant brand messaging across multiple advertising channels
e4m Staff Sep 20, 2024 2:02 PM
The e4m Real-time Programmatic Advertising Conference 2024 saw a panel discussion on emerging trends, practical solutions, and best practices in the programmatic space
e4m Staff Sep 20, 2024 1:46 PM
At e4m’s Real-Time Programmatic Advertising Conference, Kedarswamy Ravangave, Head of Marketing at Kotak Mahindra Bank, spoke to Neeta Nair, Editor of Impact
e4m Staff Sep 20, 2024 9:17 AM
The brand took home 4 metals, including 3 golds and 1 bronze metals, across categories
The agency bagged 3 golds, 1 silver and 3 bronze metals across categories for their outstanding work
The brand bagged the metals for their exemplary work, creativity and innovation
The other key winners include M&C Saatchi Performance, mediasmart and Raymond
Industry leaders will come together to share insights on the theme, Digital & Programmatic Everywhere: The Omnichannel Revolution
e4m Staff Sep 17, 2024 9:03 AM
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Shantomoy Ray Jul 29, 2024 11:22 AM
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Shantanu David Mar 28, 2024 8:36 AM
Guest Column: Advit Sahdev, Digital Marketing & Performance Marketing Expert writes on how programmatic advertising offers dynamic creatives
Advit Sahdev Feb 23, 2024 8:43 AM
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
Shantanu David Feb 19, 2024 9:05 AM
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
Tanzila Shaikh Dec 19, 2023 8:06 AM
At e4m Real-Time Programmatic Advertising Conference, a panel of experts discuss ‘AI in Programmatic Advertising’
exchange4media Staff Aug 28, 2023 6:17 PM