Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts

exchange4media Staff Dec 19, 2019 7:56 AM

Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google

exchange4media Staff Dec 3, 2019 8:40 AM

Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear

exchange4media Staff Nov 18, 2019 11:06 AM

As an advisor, Febbraio would help the senior executive team with business advice & strategy to expand the company's business globally

exchange4media Staff Sep 17, 2019 7:38 PM

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy Jun 19, 2019 9:54 AM

The new transparency tool delivers a 360-degree view of a DSP customer’s omnichannel programmatic environment, with robust audience reach and cost analyses broken down by channel and exchange

exchange4media Staff Jun 14, 2019 3:43 PM

The initiative was run as part of Project Proton, which was announced six months ago and which is designed to explore solutions to address industry challenges in programmatic advertising

exchange4media Staff May 7, 2019 11:29 AM

With the launch of this new platform, Vertoz offers brands premium native advertising campaigns across a variety of regional news publishers and informative blogs in 10+ Indian languages

exchange4media Staff Apr 25, 2019 11:12 AM

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy Apr 18, 2019 9:06 AM

Shah, founder and CEO at Vertoz spoke of overall ad budgets & how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season

Tasmayee Laha Roy Mar 29, 2019 8:33 AM

Brocklehurst, Google APAC's programmatic and platforms marketing lead, talks about the trends and growth drivers of programmatic advertising in India

Venkata Susmita Biswas Feb 26, 2019 8:17 AM

Programmatic ad spend to grow 19% next year, reaching US$84bn

exchange4media Staff Nov 19, 2018 9:06 AM

The company is the latest to move crucial marketing duties in-house, a troubling trend for ad agencies

exchange4media Staff Jul 2, 2018 11:04 AM

The exclusive radio partnership with Google will provide small and medium businesses, a holistic digital media strategy and create new revenue streams for Radio City

exchange4media Staff Jun 11, 2018 3:59 PM

Matthew Quint, the Director of Columbia Business School's Center on Global Brand Leadership, an expert on digital marketing on Blockchain technology

Venkata Susmita Biswas Jun 4, 2018 8:58 AM

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

exchange4media Staff Nov 30, 2017 8:49 AM

The recently appointed VP chatted with exchange4media on his aspirations and priorities as he takes over, digital transformation, programmatic advertising and more.

Misbaah Mansuri Nov 28, 2017 8:32 AM

John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure brand safety, how to mitigate ad fraud and highlights the need for awareness of brand safety in India today

Priyanka Mehra Jun 14, 2017 8:11 AM