programmatic-advertising
awards?blur=25

The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies

exchange4media Staff May 11, 2022 8:38 AM

Kumar?blur=25

PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory

Kanchan Srivastava Apr 18, 2022 8:54 AM

Excellent?blur=25

The firm plans to invest in developing programmatic advertising and data analysis technology

exchange4media Staff Mar 30, 2022 10:01 AM

ads?blur=25

Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest

Kanchan Srivastava Mar 17, 2022 8:36 AM

programmatic OOH?blur=25

According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers

Rasika Kiran Upasani Jan 20, 2022 8:49 AM

Dimpy Yadav?blur=25

Yadav, General Manager, Xaxis India, and Nawal Ahuja, Co-founder, exchange4media.com unveiled the Xaxis-e4m 'The New Age of Programmatic Advertising- India Report 2022' on Friday

exchange4media Staff Dec 17, 2021 3:36 PM

ventes?blur=25

The company will manage the programmatic advertising platform’s inventories in India and globally

exchange4media Staff Dec 10, 2021 12:06 PM

interactive avenues - mediasmart?blur=25

This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads

exchange4media Staff Jul 2, 2021 6:45 PM

martech?blur=25

Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising

exchange4media Staff Oct 31, 2020 8:02 AM

martech fridays?blur=25

Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal will share insights on optimizing Digital with programmatic advertising

exchange4media Staff Oct 30, 2020 8:58 AM

Amitt Sharma?blur=25

Amitt Sharma, CEO & Founder VDO. AI, on the video advertising platform’s plans, and its increasing relevance in the Indian video content and advertising space

Dipali Banka Oct 2, 2020 9:56 AM

inmobi?blur=25

According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019

exchange4media Staff Jun 3, 2020 1:35 PM

OOH Trends 2020?blur=25

Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts

exchange4media Staff Dec 19, 2019 7:56 AM

programmatic?blur=25

Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google

exchange4media Staff Dec 3, 2019 8:40 AM

Google?blur=25

Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear

exchange4media Staff Nov 18, 2019 11:06 AM

Andrea Febbraio?blur=25

As an advisor, Febbraio would help the senior executive team with business advice & strategy to expand the company's business globally

exchange4media Staff Sep 17, 2019 7:38 PM

FMCG and Ai?blur=25

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

Kinetic India?blur=25

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

Programmatic?blur=25

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy Jun 19, 2019 9:54 AM

Verizon Media?blur=25

The new transparency tool delivers a 360-degree view of a DSP customer’s omnichannel programmatic environment, with robust audience reach and cost analyses broken down by channel and exchange

exchange4media Staff Jun 14, 2019 3:43 PM