Flipkart unveils Big Billion Days campaign with Amitabh Bachchan, Alia Bhatt & MS Dhoni

The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms

by exchange4media Staff
Published - Sep 21, 2019 8:11 AM Updated: Sep 23, 2019 2:59 PM

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Flipkart

Flipkart has unveiled its star-studded advertising campaign ahead of the Big Billion Days. It has collaborated with celebrities and influencers across the spectrum. Donning the hats of a policeman, journalist, politician and the likes are Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar.

In a series of ads across television, radio and digital platforms, the celebrities will bring alive the central theme of India preparing for The Big Billion Days. The campaign, conceived by Lowe Lintas, will reach out to over 300 million consumers across platforms in over 100 cities through 100+ television commercials, 3 million digital assets and strategic collaborations with various digital platforms. Flipkart has also collaborated with hip hop icon Badshah to create an exclusive anthem which will be available to listeners across leading music channels and platforms.

Speaking about this unique campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said: “As a homegrown company, we understand the pulse of India’s diverse consumers and aim to engage with them at every touch point, thereby building an ecosystem. With an integrated and inclusive approach to our latest campaign, we are collaborating with a special set of celebrities and influencers, who we believe will drive more people to our platform and enable them to experience The Big Billion Days. Each celebrity will be seen in a unique avatar which we believe will connect well with our consumers across the country, as we bring Bharat and India closer this festive season.”

Sagar Kapoor, Chief Creative Officer, Lowe Lintas said, “For this year's shopping carnival, Big Billion Days, we used celebrities in a different manner. They are all protagonists in their respective stories who are so excited about the sale that they are all preparing for it well in advance. It's a humorous take where they are mirroring the excitement of the consumer that this online shopping event creates in the country."

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