big-billion-days
Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers
Anuja Jain Sep 24, 2025 9:06 AM
The new film, directed by Gabriel Ghoderao, dramatises the discovery of India’s 10-year-old abandoned cart
e4m Staff Sep 23, 2025 12:41 PM
Conceptualised by 22feet Tribal Worldwide, the campaign uses AI to redefine shopping for bachelors
e4m Staff Sep 19, 2025 12:26 PM
The Flipkart campaign, conceptualised by Talented, has Dr. R.D. Sharma stepping out of the classroom
e4m Staff Sep 10, 2025 11:43 AM
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign
Aryendra Khan Sep 8, 2025 12:47 PM
The ecomm brand made the Big Billion Days announcement after the actor tweeting about 'being too late' for the sale
e4m Staff Oct 20, 2024 10:00 AM
Tavleen Bhatia, CMO, Cleartrip, discusses the inspiration behind the new campaign and thoughts on positioning the brand as a trusted ally for travellers and more
Ritika Raj Oct 4, 2024 12:50 PM
The integrated activation by FCB Kinnect is to showcase its diverse product range in a way that resonates with the Gen Z audience
e4m Staff Sep 25, 2024 11:53 AM
On scanning the QR code in the ad, the Flipkart immersive experience takes a spin on the traditional print advertisement and showcases a 3D-esque experience for their range of televisions
e4m Staff Sep 24, 2024 2:30 PM
As per the report, in the apparel & accessories section sale of hats saw an 87% increase; mobile phones sale up 79%
exchange4media Staff Oct 13, 2022 12:54 PM
Conceptualised by McCann Worldgroup, it showcases how shoppers breakout of behaviour patterns and “Flip” when they hear about Flipkart Big Billion Days
exchange4media Staff Oct 9, 2021 1:27 PM
The campaign, conceptualised by McCann Worldgroup, features Virat Kohli, Ranbir Kapoor, Alia Bhat, Amitabh Bachchan and Mahesh Babu
exchange4media Staff Oct 7, 2020 10:45 AM
Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019
exchange4media Staff Jan 21, 2020 6:03 PM