FIFA World Cup 2026 Advertising
This cluster explores the innovative advertising campaigns surrounding the FIFA World Cup 2026, highlighting notable ads and the cultural impact they create. It features discussions on how brands like Pepsi, LEGO, and Cadbury are leveraging football to connect with audiences.
Pepsi's Super Bowl Ad
Pepsi references a viral Coldplay concert moment in its latest Super Bowl ad.
LEGO's Football Legends Campaign
LEGO launches a campaign uniting football legends, capturing fan attention.
Cadbury's Eid Ad
Cadbury Celebrations releases an ad that transforms gifting anxiety into sweetness.
Adidas World Cup Campaign
Adidas revives football nostalgia with a star-studded campaign for the World Cup.
Advertising Club Calcutta Honors Prasoon Pandey
Prasoon Pandey is honored with the Hall of Fame Award for his contributions to advertising.
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on how this honour celebrates a visionary who reshaped Indian advtg through empathy & cinematic brilliance
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
The Ogilvy-crafted digital film turned a simple gifting anxiety into a warm, universal statement on sweetness and inclusion
The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste test
With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells