lego
Jeff will continue to lead PR and comms for LEGO House while serving as the central communications lead for the wider LEGO Location-Based Experiences portfolio
e4m Staff Jul 15, 2026 11:27 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
Behind-the-scenes clip shows another person in the same outfit that Vinícius wears in the ad, suggesting the use of body doubles and CGI
Prior to her promotion, Kiki Chan held the role of Senior Brand Marketing Manager (HKTW)
The 1,505-piece LEGO model set introduces the talking feature in collaboration with Hasbro
e4m Staff Jul 14, 2025 3:20 PM
Prior to this, Nitin Saluja was with Amazon as Senior Manager, Public Policy – India
X has accused the companies of colluding under the Global Alliance for Responsible Media to withhold billions in ad revenue following Elon Musk’s 2022 takeover
Giulio Malegori to continue to serve concurrently as EVP, Global Chief Operating Officer
e4m Staff Jan 15, 2025 9:19 AM
In our ongoing series, Pitch BrandTalk, Bhavana Mandon, Country Manager, The LEGO Group, India, shares highlights of the brand’s journey in India, how it taps into each child’s passion points and more
Simran Sabherwal Mar 18, 2024 2:20 PM
This comes closely after Lego Group's elevation of Bhavana Mandon, Marketing Director, India, as Country Manager
e4m Staff Feb 12, 2024 1:57 PM
Bhavana Mandon has over 17 years of experience in sales and marketing across local and global brands
e4m Staff Jan 23, 2024 3:25 PM
The campaign launch has been timed at the start of the festive season
exchange4media Staff Oct 27, 2020 4:15 PM
Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies
Ruta Patel Aug 18, 2020 8:51 AM