ipl collage?blur=25

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza Feb 22, 2019 8:22 AM


Meanwhile Vodafone created maximum social media buzz followed by Vivo and Reliance Jio

exchange4media Staff May 31, 2018 3:10 PM


Looking at brand engagements which made all the noise on the social media, especially Twitter, during IPL, according to data from international media intelligence company, Meltwater

exchange4media Staff May 7, 2018 8:57 AM


In the comparative analysis done by Meltwater between Vodafone and Jio the latter edged past former by 91 per cent

exchange4media Staff Apr 24, 2018 8:50 AM


The following is the third part of a five-day IPL ad series in which we take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Misbaah Mansuri Apr 18, 2018 8:57 AM


The pugs are known to suffer from various health problems and are not considered best in Indian climates where the chances of suffering from heat are high. PETA said that unaware of their pain and several possible medical conditions, people often buy pugs and in many cases later dump them

exchange4media Staff Apr 3, 2018 8:56 AM


Telecom player brings back its most-loved icon ZooZoos in a new avatar through an expansive marketing campaign even if its association with IPL this year is still a question mark

exchange4media Staff Mar 29, 2018 8:56 AM


The launch of Vodafone’s new digital transformation initiatives to boost customer experience is been communicated through ZooZoo in a new Ninja avatar

exchange4media Staff Mar 28, 2018 12:56 PM


Their masks and gloves are on and they are all geared up for their new mission

exchange4media Staff Mar 26, 2018 12:18 PM

There remains only one priority area - to be close to customer needs Siddharth Banerjee, Vodafone?blur=25

Siddharth Banerjee, SVP-Marketing, Vodafone reveals more about the changing face of the Indian telecom industry, Vodafone’s strategies to drive network and the key focus areas for the brand going forward

Priyanka Mehra Dec 22, 2016 9:24 AM

Vodafone generates 90 million ZooZoo impressions on Twitter in two days?blur=25

Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags - #BeSuper and #HakkeBakke

exchange4media Staff May 2, 2016 9:04 AM

IPL allows high impact reach and captive viewing: Ronita Mitra?blur=25

Vodafone has launched two new ads for IPL 8 'Baby' and 'Library' to take forward the idea 'Speed is Good' which was established during the World Cup. Ronita Mitra, Senior VP - Brand Communications and Insights, Vodafone India talks about the 7-week long campaign

Sarmistha Neogy Apr 8, 2015 8:26 AM

Vodafone ZooZoos mark their return during IPL 2014?blur=25

The campaigns will revolve around popular TV shows. The first two TVCs will feature Vodafone's two product propositions - 'Choose Your Number' and 'Chhota Credit'

exchange4media Staff Apr 16, 2014 7:45 AM

Brand excitement remains muted at the onset of the New Year?blur=25

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy Jan 7, 2014 8:44 AM

Marketing is in one of its most exciting phases: Anuradha Aggarwal?blur=25

The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity

Saloni Surti Sep 5, 2013 7:42 AM

Vodafone launches the musical ZooZoo internet army?blur=25

Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video

Twishy May 28, 2013 7:46 PM

Using social for business? Avoid these rookie mistakes...?blur=25

No content strategy, relying on likes, expecting overnight success & believing social is cheap are few blunders marketers cannot afford to make

Saloni Surti Apr 24, 2013 8:32 PM

Telecom advtg eye the space “inside a consumer’s head”?blur=25

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy Dec 13, 2012 8:07 PM

Vodafone launches Super Zoozoo comic series?blur=25

Vodafone India launched The Adventures of Super Zoozoo – an online comic series featuring the much loved Super Zoozoo

exchange4media Staff Jan 25, 2012 10:31 AM

IMPACT Annv Spl: Elsie Nanji on essentials of good design?blur=25

Elsie Nanji, Managing Partner, Red Lion Publicis, writes about seven ways design can add to one’s communication strategy.

Elsie Nanji Dec 5, 2011 7:59 AM