zoozoo

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza 22-February-2019

Meanwhile Vodafone created maximum social media buzz followed by Vivo and Reliance Jio

exchange4media Staff 31-May-2018

Looking at brand engagements which made all the noise on the social media, especially Twitter, during IPL, according to data from international media intelligence company, Meltwater

exchange4media Staff 07-May-2018

In the comparative analysis done by Meltwater between Vodafone and Jio the latter edged past former by 91 per cent

exchange4media Staff 24-April-2018

The following is the third part of a five-day IPL ad series in which we take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Misbaah Mansuri 18-April-2018

The pugs are known to suffer from various health problems and are not considered best in Indian climates where the chances of suffering from heat are high. PETA said that unaware of their pain and several possible medical conditions, people often buy pugs and in many cases later dump them

exchange4media Staff 03-April-2018

Telecom player brings back its most-loved icon ZooZoos in a new avatar through an expansive marketing campaign even if its association with IPL this year is still a question mark

exchange4media Staff 29-March-2018

The launch of Vodafone’s new digital transformation initiatives to boost customer experience is been communicated through ZooZoo in a new Ninja avatar

exchange4media Staff 28-March-2018

Their masks and gloves are on and they are all geared up for their new mission

exchange4media Staff 26-March-2018

Siddharth Banerjee, SVP-Marketing, Vodafone reveals more about the changing face of the Indian telecom industry, Vodafone’s strategies to drive network and the key focus areas for the brand going forward

Priyanka Mehra 22-December-2016

Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags - #BeSuper and #HakkeBakke

exchange4media Staff 02-May-2016

Vodafone has launched two new ads for IPL 8 'Baby' and 'Library' to take forward the idea 'Speed is Good' which was established during the World Cup. Ronita Mitra, Senior VP - Brand Communications and Insights, Vodafone India talks about the 7-week long campaign

Sarmistha Neogy 08-April-2015

The campaigns will revolve around popular TV shows. The first two TVCs will feature Vodafone's two product propositions - 'Choose Your Number' and 'Chhota Credit'

exchange4media Staff 16-April-2014

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy 07-January-2014

The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity

Saloni Surti 05-September-2013

Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video

Twishy 28-May-2013

No content strategy, relying on likes, expecting overnight success & believing social is cheap are few blunders marketers cannot afford to make

Saloni Surti 24-April-2013

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy 13-December-2012

Vodafone India launched The Adventures of Super Zoozoo – an online comic series featuring the much loved Super Zoozoo

exchange4media Staff 25-January-2012

Elsie Nanji, Managing Partner, Red Lion Publicis, writes about seven ways design can add to one’s communication strategy.

Elsie Nanji 05-December-2011