From the endearing Zoozoos to Dravid losing his cool for Cred, we look at some of the memorable ad spots that have been synonymous with the IPL frenzy

Aryendra Khan Mar 28, 2026 9:56 AM

The book ‘Pandeymonium: Piyush Pandey on Advertising’ reminds us why he was called the ‘Adman of India’

e4m Staff Oct 24, 2025 5:27 PM

From the iconic Fevicol ad to Mile Sur Mera Tumhara, Piyush Pandey’s campaigns are now part of India’s collective memory

Soumya Gawri Oct 24, 2025 10:52 AM

Piyush Pandey, whose advertising journey began with Ogilvy in 1982, was now the Chief Creative Officer Worldwide and Executive Chairman India at the agency

e4m Desk Oct 24, 2025 9:29 AM

Faceless marketing democratises brand building and creates a more even playing field, share industry watchers

Shantanu David Jul 3, 2024 9:10 AM

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

The brand has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou

exchange4media Staff Apr 18, 2020 9:15 AM