The channel has released a brand film which reflects the new philosophy and positioning

exchange4media Staff 02-April-2019

The Zee Family Pack offers 23 channels now at an attractive launch offer of only Rs. 39* per month

exchange4media Staff 17-January-2019

On Tuesday, all of the 35 ZEE channels, which included Zee Cinema, Zee TV, Zee Marathi, among others, were switched off on the live Jio TV app

exchange4media Staff 09-August-2018

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age or below in the Indian Media, Marketing and Advertising industry

exchange4media Staff 07-August-2018

While the entire nation is gripped by cricket mania of the IPL, it will be a clash of the titans on the small screen. Starting Saturday, 7th April to Sunday, 27th May, five teams - Khan Riders, Family Indians, South Kings, Comedy Challengers and Action Warriors will battle it out for 50 days, catering to every movie aficionado.

exchange4media Staff 06-April-2018

Fukrey Returns which earned over Rs 100 crores at the box office is all set for its World TV Premiere on Zee Cinema on Sunday, April 1 at 8 PM

exchange4media Staff 29-March-2018

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special emphasis on the agency’s Media and Entertainment (M&E) clients.

exchange4media Staff 23-February-2018

The Senior Territory Head, Hindi Movie Cluster, Bengaluru, passed away following a cardiac arrest.

exchange4media Staff 08-February-2018

Dr. Chiranjeevi unveiled the new brand identities for both channels at the Zee Golden Awards 2017

exchange4media Staff 08-January-2018

As Zee Entertainment Enterprises Limited (ZEEL) celebrates its 25-year milestone, the media and entertainment conglomerate has unveiled new logos for its Telugu channels, Zee Telugu and Zee Cinemalu

exchange4media Staff 30-October-2017

The launch makes Zee the biggest multi-cultural broadcaster in the US, with 37 channels

exchange4media Staff 08-February-2017

With Zee Entertainment reaching out to over 1 billion viewers across 171 countries, the event will be telecasted nationally and globally

exchange4media Staff 11-January-2017

Zee Entertainment Enterprises Ltd brings a new Telugu movie channel called Zee Cinemalu to compliment its GEC Zee Telugu

exchange4media Staff 27-August-2016

Zee Cinema has unleashed an interesting and engaging brand awareness campaign in four cities including Mumbai, Pune, Nashik and Nagpur in Maharashtra.

exchange4media Staff 20-August-2016

Zee Cinema has won two Gold awards, & pictures has won one Gold and two Bronze awards, and Zee Classic has bagged one Gold and one Bronze award

exchange4media Staff 04-May-2016

This addition will allow advertisers to target viewers across 16 markets in India and increase share of voice in target markets

exchange4media Staff 17-July-2015

Celebrating its 21st anniversary this month, Zee Cinema unveils a brand new identity globally

exchange4media Staff 21-April-2015

Kerala has a total market size of 6 million cable homes, out of which, DEN has more than 20 per cent market share currently

exchange4media Staff 14-May-2014

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi 17-September-2013

With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in

Abhinav Trivedi 02-August-2013