fit up?blur=25

Yoga expert Sarah Jane Dias will perform asanas in a series of short videos which will play during the ad breaks across the channels

e4m Desk Jun 23, 2021 11:54 AM


The yoga session was hosted in partnership with the Rotary Club of Madras Central for the second consecutive year

e4m Desk Jun 22, 2021 12:20 PM

PR partnership?blur=25

Intelliquo will be responsible for corporate reputation management and consumer engagement through an integrated communications approach for both the brands

e4m Desk Jun 17, 2021 4:38 PM

josh app?blur=25

The app will be hosting the campaign for this year's International Yoga Day

e4m Desk Jun 3, 2021 1:51 PM


Vistara has developed the safety video in collaboration with its creative agency partners, FCB India

e4m Desk Aug 28, 2020 4:24 PM


Through the campaign, #HoneyYogaChallenge, the brand urged everyone to do as many Suryanamaskars as possible

e4m Desk Jun 27, 2020 4:00 PM

Yoga Day?blur=25

The volume of yoga conversations on social media has also seen a rise

e4m Desk Jun 23, 2020 1:27 PM


A 5-day yoga challenge was also organized by the HR department

e4m Desk Jun 23, 2020 12:42 PM


This is the fourth extension in the campaign’s ongoing series #AajCarefulTohKalColourful

e4m Desk Jun 21, 2020 8:00 PM


The new initiative #YogaSeHiHoga aims to inculcate in kids the importance of mental and physical fitness through popular Nicktoons

e4m Desk Jun 20, 2020 10:12 AM

News18 India?blur=25

This special edition of News18 India’s tent pole property – Adhiveshan – will bring a fresh perspective on the challenges that the country is facing due to the COVID-19 pandemic

e4m Desk Jun 19, 2020 4:10 PM


The fitness show will be telecast on June 21 from 6:00 AM to 8:00 AM on Big Ganga Facebook page and  7:00 AM to 9:00 AM on TV channel

e4m Desk Jun 19, 2020 3:11 PM

Bipasha basu?blur=25

The association will help in amplifying the message of making fitness part of daily lifestyle ahead of June 21

e4m Desk Jun 19, 2020 11:54 AM

Fever FM Yoga Award?blur=25

Fever FM, bagged the award in the electronic media (Hindi) category for its International Yoga Day programming under the umbrella of the #BharatPositive Initiative

e4m Desk Jan 9, 2020 6:19 PM

Adfactors PR?blur=25

Maharashtra Governor Bhagat Singh Koshiyari handed over the award to Madan Bahal, MD – Adfactors PR, for the Adfactors PR Life School project

e4m Desk Dec 30, 2019 8:07 AM

Yoga Day Modi?blur=25

PN Ranjit Kumar, Joint Secretary at the Ministry of AYUSH, says out of the Rs. 42 cr allocated by the Ministry for promotion of yoga, almost 45% of it has been the marketing expenditure

Nafisa Shaheen Sep 20, 2019 8:57 AM


Cosmos-Maya, creators of the cartoon characters, said the event boosted their plans of producing child-friendly Yoga videos on their YouTube channel WowKidz

e4m Desk Jun 26, 2019 2:08 PM


The app, launched on International Yoga Day, is a combination of modern technology and ancient yogic practices 

e4m Desk Jun 25, 2019 2:16 PM

Tasty Treat Stretchasan?blur=25

The brand’s humorous campaign is its latest effort to connect with consumers

e4m Desk Jun 21, 2019 5:42 PM