The app, launched on International Yoga Day, is a combination of modern technology and ancient yogic practices 

exchange4media Staff 15 hours ago

The brand’s humorous campaign is its latest effort to connect with consumers

exchange4media Staff 4 days ago

From selling yoga kits to launching special apps, brands are investing heavily to encash the day

Anjali Thakur and Nafisa Shaheen 4 days ago

Mathur, CEO, Mufti, spends his weekends with family & watches a live musical or scribbles down notes to unwind

exchange4media Staff 1 week ago

A total of 33 awards will be given — 11 each for newspaper organisations, TV and radio channels

exchange4media Staff 10-June-2019

Bucket R1 is newly introduced to reserve MPEG2 slots towards devotional/spiritual/AYUSH channels on DD Free Dish

exchange4media Staff 06-April-2019

The campaign made use of the device that people use the most- mobile- and turned it into a facilitator for practising yoga

exchange4media Staff 25-June-2018

To mark International Yoga Day, YES Bank has come up with three witty films, linking yoga and banking

exchange4media Staff 21-June-2018

The report delves into the lifestyle of truck drivers to understand driver well-being and personal attitudes towards health

exchange4media Staff 21-June-2018

The Yoga Guru says successful business is all about three critical aspects-honest efforts, trust and loyalty; envisions a tenfold growth for his company in the next three to five years

Ruhail Amin 10-May-2017

CCS won the multi-agency pitch by unveiling a 360 degree digital strategy for the brand, the x-factor being a mock TV commercial that encapsulated the agency’s vision for Urban Yoga

exchange4media Staff 23-November-2016

The photograph on the cover of India Today’s latest edition has invited the wrath of Twiterrati who have held it to be objectionable

exchange4media Staff 18-July-2016

On June 21, International Yoga Day, the Zee Group’s Media and Entertainment Companies will feature a variety of yoga centric shows on both, its Indian and international channels to promote the holistic practice

exchange4media Staff 18-June-2015

The brand also Launches #YoGa2bFree a clutter breaking campaign with twitter celebrities trapped in a box.

exchange4media Staff 16-October-2014

India's biggest problem is lack of self belief. We cannot sell an idea to the world if we do not believe in it ourselves, said the Gujarat CM, while talking about Brand India at IAA Global Marketing Summit

Maneka Tanwani 01-October-2013

NDTV Good Times has tied up with MNL based out of New Guinea, Indonesia. MNL will broadcast NDTV Good Times’ shows ‘Yogasutra’ and ‘Around the World in 85 Plates’

exchange4media Staff 07-August-2012