Nickelodeon celebrates International Yoga Day with Motu Patlu, Spongebob & others

The new initiative #YogaSeHiHoga aims to inculcate in kids the importance of mental and physical fitness through popular Nicktoons

e4m by exchange4media Staff
Updated: Jun 20, 2020 10:27 AM
Nickelodeon

Nickelodeon has launched an initiative #YogaSeHiHoga to mark the occasion of International Yoga Day. Kids' favourite Nicktoons like Motu Patlu, Doggy Don, Rudra, Spongebob and many others are teaching kids to practise yoga to stay physically and mentally healthy.  

All the Nickelodeon franchise channels- Nick, Sonic, Nick Jr and Nick HD+, has creative communication of the Nicktoons performing various yoga asanas in the most adorable manner. One can see Motu doing the Tadasana to Spongebob doing the Vrikshasana, encouraging kids to do the same and share their pictures or videos. The campaign is brought to life on social media with a #YogaSeHiHoga social media challenge and a lot of fun short-form videos. The challenge aims at encouraging kids to imbibe yoga in their daily routine which would help them stay fit physically as well as mentally. All kids must do is watch their favourite toons perform the yoga asanas on the channels and share a picture or a video of them doing the same on nickindia.com and the best entries would get featured on the channel. To reach out to as many kids as possible, Nickelodeon has collaborated with one of the fastest-growing influencer community on Facebook like Unimo Mom and dad with interactive Yoga sessions planned along with other key mommy bloggers. With the endearing Nicktoons leading the way, thousands of entries from young fans have poured in! 

Last year, the campaign #YogaSeHiHoga saw Motu and Patlu perform yoga with Prime Minister Narendra Modi along with 40,000 people at Prabhat Tara Ground to promote the importance of healthy living. The initiative was applauded by the Prime Minister on his official social accounts. In addition to this, the brand also partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’ which was attended by over 10,000 yogis with Nicktoons Shiva and Rudra in attendance. 

Commending the initiative, P.N. Ranjit Kumar, Joint Secretary, Ministry of AYUSH, said, "As the world goes through tough times, communication houses including TV channels have a special responsibility to the society. They are the ones who are constantly in touch with the people, and engage with their thoughts, and hence they have the opportunity to usher in optimism. The Ministry of AYUSH is glad that Nickelodeon is packing Yoga into their content since the current health emergency is the right time to highlight Yoga in view of its rewards in the form of immunity enhancement and stress relief." 

As part of proliferating the campaign, the brand also collaborated with mommy networks and child celebrities Ruhanika Dhawan, Aakriti Sharma, Myra Singh Gill, to name a few, to come forward and participate in the challenge and further extend support to the initiative.

 

The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on the importance of Yoga.

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