Sunita Patnaik?blur=25

Guest Column: Sunita Patnaik, Director, Corporate Affairs for Mars Wrigley India and One Mars India, shares an insightful input for organizations struggling to retain their talent

Sunita Patnaik Jun 13, 2022 6:28 PM


He succeeds Ritesh Gauba who most recently moved on after spending 8 successful years in the Sales function of the company

exchange4media Staff Mar 21, 2022 4:37 PM

Boomer New Campaign- Boom Macha De- Fishbowl?blur=25

DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations

exchange4media Staff Aug 1, 2020 8:37 AM


New campaign initiated to urge the consumers to ‘freshen up’ behind the mask

exchange4media Staff Jul 26, 2020 10:00 AM

Jayant Kapre Avon?blur=25

Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles

exchange4media Staff May 26, 2020 1:54 PM

Snickers Exam Bar?blur=25

The limited-edition 'Exam Bars' will be available with good luck greetings for the students such as ‘Do Well’, ‘Rock On’ and ‘Shine On'

exchange4media Staff Feb 4, 2020 12:53 PM

Kalpesh Parmar?blur=25

Parmar succeeds Andrew Leakey, who has moved to Australia as General Manager

exchange4media Staff Jan 14, 2020 4:08 PM


Conducted among millennials across the three cities, the survey revealed over 65% of them feel dinner time is when the family bonds the most

exchange4media Staff Sep 3, 2019 12:53 PM


With the launch of Skittles®, Mars Wrigley Confectionery aims to expand the nascent bite size category in India

exchange4media Staff Mar 11, 2019 1:41 PM

Snickers Almond?blur=25

The tagline ‘No Bhook. No Bhoolna’ takes a spin on the brand’s global proposition of ‘Who Are You When You Are Hungry? and urges people to take responsibility in their respective spheres of life

exchange4media Staff Feb 12, 2019 2:01 PM


Brands like Nutralite, Aditya Birla Health and Wrigley’s Doublemint used crowdsourced content in unique ways

exchange4media Staff Aug 29, 2017 8:22 AM

Wrigley India takes a crack at Rs 250 crore mint market?blur=25

Wrigley has launched a 360 degree campaign to mark the entry of their brand into the mints space in India with Doublemint

Sarmistha Neogy Oct 25, 2016 8:09 AM

OOH must offer transparency in pricing: Chandan Deep Singh Dang?blur=25

OOH industry needs to be more structured, have transparency in pricing, move with the latest technologies and support great ideas on bigger scale, says Chandan Deep Singh Dang, CMO, Tupperware India

Abhinn Shreshtha Apr 29, 2014 8:12 AM

Tupperware India appoints Chandan Deep Singh Dang as CMO?blur=25

Dang will be responsible for conceptualising, designing & implementing strategic initiatives to drive the company's growth in India. He will also handle institutional sales for Tupperware

exchange4media Staff Jan 17, 2014 7:50 AM

Mars-Wrigley shop for media agency partner?blur=25

Mars Inc is in the process of completing a consolidated media review of Mars and Wrigley businesses in India

Noor Fathima Warsia Nov 28, 2012 9:02 PM

Wrigley India appoints Deepak Iyer as MD?blur=25

Iyer’s last stint was with PepsiCo, where he spent 16 years. He takes over from Gautam Sharma

exchange4media Staff Nov 27, 2012 6:19 PM