wpl-2
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how Smriti Mandhana’s WPL triumph strengthens her brand equity
Ganapathy Viswanathan Feb 12, 2026 8:00 AM
The advertiser mix moved beyond FMCG to fintech, automotive, AI-led startups, jewellery and consumer tech, as the WPL shifted from a marketing experiment to a mainstream sports investment
Shalinee Mishra Feb 6, 2026 8:35 AM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
Kanchan Srivastava Jan 12, 2026 8:51 AM
The brand film features action from across TATA WPL teams and players and has been conceptualised by Ogilvy
e4m Staff Jan 11, 2026 9:00 AM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
The mandate includes planning, production & execution of in-stadium entertainment experiences, VR Game, light & sound show and more
e4m Staff Dec 29, 2025 1:00 PM
Top brands advertising on WPL 2 live matches included Hero Vida V1, H&M, JioCinema, Apar Anushakti and World Gold Council
e4m Staff Feb 11, 2025 10:19 AM
Last year Tata WPL emerged as the biggest ever women’s T20 event, growing 1.7X on Digital and 1.2X on TV
NATIVE CONTENT Feb 10, 2025 2:52 PM
The 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio
exchange4media Staff Mar 3, 2023 6:20 PM
As part of this brand collaboration, Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey
exchange4media Staff Mar 2, 2023 3:20 PM