week
The reformatting will infuse freshness in the content and attract younger audiences, the channel said
e4m Staff May 27, 2026 3:19 PM
From Bajaj's century of trust to Nike's locker-room laughs, this week's ads prove great creative has no single formula
Aryendra Khan May 23, 2026 9:06 AM
From backyard pitches to mothers' smiles, this week’s best ads found meaning in the moments that last
Aryendra Khan May 16, 2026 10:06 AM
TK Arun has previously been associated with The Economic Times and The Observer of Business and Politics
e4m Staff May 16, 2026 8:45 AM
From emotional realism to chaos and humour, Indian brands redefined Mother's Day this year, moving well past the tears-and-sacrifice template
Aryendra Khan May 9, 2026 9:29 AM
Each issue presents a rich and relevant mix of content aligned with the interests and needs of today’s teenagers
e4m Staff Apr 30, 2026 1:09 PM
From Ranveer Singh's Superstar moment to Sprite's minty cool-down, this week's campaigns blend cultural insight with creative craft
Aryendra Khan Apr 25, 2026 9:00 AM
From UV-fading walls in Rajasthan to trolls meeting their celebrity targets, this week's ads prove Indian advertising is having a very good moment
Aryendra Khan Apr 18, 2026 8:39 AM
From Salman Khan's cashback minimalism to LEGO's football icons, here's what brands got right (and why) this month
Aryendra Khan Apr 4, 2026 9:01 AM
CTV reach grew by 30% and concurrency went up by 61%, the network stated
As the IPL 2026 season begins, here are a few ads that caught our eye this week
Aryendra Khan Mar 28, 2026 10:00 AM
From McAloo Tikki to Formula 1, this week's best campaigns prove great ideas come in every shape
Aryendra Khan Mar 14, 2026 8:55 AM
While the brand credited Native American designers, social media users called out the resemblance to traditional Indian jhumka jewellery
Vaishnavi Deshpande Mar 10, 2026 7:42 PM
As February closes to an end, here are a few ads that caught our eye this week
Aryendra Khan Feb 28, 2026 8:43 AM
From tyres that refuse to skid to a masala soda that has never left our hearts, here are a few ads that caught our attention this week
Aryendra Khan Feb 21, 2026 8:42 AM
In today’s Love x PR & Comms feature, Madhurima Bhatia, Head of PR, Media Engagement & Partnerships, India & APEC, Ipsos writes a love letter, expressing her enduring love for PR & Comms
Ritika Upmanyu Feb 17, 2026 11:57 AM
In e4m Love x PR & Comms feature Rakhee Lalvani's love note to the profession she didn’t just choose but continues to love, every single day
Ritika Upmanyu Feb 14, 2026 10:44 AM
In this Valentine Week edition of e4m Love x PR & Comms, Nandini Chatterjee, Chief Corporate Brand and Communications, Shree Cement expresses what has made PR meaningful for her over the years
Ritika Upmanyu Feb 14, 2026 10:18 AM
This is how Indian brands celebrated love in all its modern, messy, beautifully real forms this Valentine's Day
Aryendra Khan Feb 14, 2026 8:50 AM
In e4m Love x PR & Comms feature, Sabarinath M, Founder and Managing Director of P4C shares how he discovered that communication was not just a skill, but his true calling
Ritika Upmanyu Feb 13, 2026 6:12 PM
In this e4m Love x PR & Comms feature, Noopurr R. Chablani writes about discovering PR through her love for stories and why creativity, strategy, and grit are what truly sustain this profession
Ritika Upmanyu Feb 13, 2026 4:46 PM
e4m Love x PR & Comms features Mrinall Dey's story of falling unexpectedly in love with PR and staying committed to the craft
Ritika Upmanyu Feb 13, 2026 3:15 PM
In this edition of e4m Love x PR & Comms, Deeptie Sethi, Global Communication Specialist and CEO, PRCAI, pens a deeply personal note to her profession and appreciate its power to shape the realities
Ritika Upmanyu Feb 13, 2026 12:45 PM
In this Valentine edition of e4m Love x PR & Comms, Tanmana Rath, Former Lead- Communications and Stakeholder Engagement, TERI captures how PR challenges, evolves, and never stops inspiring her
Ritika Upmanyu Feb 12, 2026 6:22 PM
In this e4m Love x PR & Comms edition, Bhavna Singh, Vice President - Communications, BSV, expresses her journey through PR’s many reinventions and the shift from being an illustrator to weaver
Ritika Upmanyu Feb 12, 2026 4:35 PM
In this Valentine edition of e4m Love x PR & Comms, Dr. Rajiv Chhibber, Communications Specialist & Joint Forum Coordinator - Association of Indian Medical Devices captures his relationship with PR
Ritika Upmanyu Feb 12, 2026 1:27 PM
In this letter, Tehseen Zaidi writes to her profession, celebrating it as a lifelong companion that shaped her voice, values, and way of seeing the world
Ritika Upmanyu Feb 10, 2026 6:39 PM
Dr. Sarvesh Tiwari’s, Founder and Managing Director, PR Professionals letter to PR speaks to founders and young communicators about purpose, perspective, and staying relevant with integrity
Ritika Upmanyu Feb 10, 2026 4:02 PM
The six-episode series, comprising 180-second episodic drops, extends the universe of AJIO’s most recent advertising campaign
e4m Staff Feb 10, 2026 3:16 PM
In this e4m Love x PR & Comms, Arpana Kumar Ahuja writes a love note to her profession and expressed why PR is a field worth committing to
Ritika Upmanyu Feb 10, 2026 10:50 AM
In this e4m Love x PR & Comms, Dr. Samir Kapur writes a love note to the profession that surprised him, challenged him, and kept him hooked for three deacdes
Ritika Upmanyu Feb 9, 2026 4:49 PM
In e4m's 'Love x PR & Comms' series, Deepa Dey, Integrated Comms, Advocacy & Sustainability Specialist expresses her love for PR and the stories, people, and purpose that make it worth falling for
Ritika Upmanyu Feb 7, 2026 10:48 AM
From brands already celebrating Valentines’ Day to the Super Bowl mania, we bring to you ad campaigns that caught our eye this week
Aryendra Khan Feb 7, 2026 9:47 AM
Mia also unveiled ‘Bee My Valentine’, a collection inspired by the subtle romance of nature’s most enduring symbols
The campaign’s highlight is a new digital film presenting a modern perspective on romance in an AI-driven world
e4m Staff Feb 2, 2026 12:36 PM
As we wrap up January 2026, here are some of the ads that caught our eye this week
Aryendra Khan Jan 31, 2026 8:33 AM
As we go through this week, here are brands that traded loud claims for sharp insights, cultural cues, and stories that actually feel lived-in
Aryendra Khan Jan 24, 2026 9:41 AM
As we wrap up the second week of 2026, we look back at the brand campaigns that stood out this week
Aryendra Khan Jan 10, 2026 8:06 AM
As we step into 2026, we look at brand spots that caught our eye this holiday season
Soumya Gawri Jan 3, 2026 9:09 AM
Here is a look at the ads that made viewers pause, rewind, or scroll past without a second thought
Soumya Gawri Dec 20, 2025 9:47 AM
A look at the good, the goofy, and the gloriously season-soaked campaign spots of this week
Soumya Gawri Dec 13, 2025 9:43 AM
This week, we give you a wrap of all the big emotions, clever humour, and world-class craft from the advertising world
Soumya Gawri Dec 6, 2025 9:24 AM
Broadcasters shared ad rates rose nearly 10-12 times with advertisers coming from across categories like automotive, consumer goods, electronics and consumer durables
Chehneet Kaur Nov 24, 2025 8:24 AM
In a recent interview, the Infosys co-founder has cited China’s 9-9-6 model and urges young Indians to “work harder before seeking balance”
Vaishnavi Deshpande Nov 19, 2025 12:03 PM
From fashion drops to FMCG staples, from OTT crossovers to sustainability pledges, this roundup examines which campaigns shine and which ones simply show up
Soumya Gawri Nov 15, 2025 8:07 AM
A look at this week’s ad campaigns - while some melted our hearts, others failed to create a flutter
Soumya Gawri Nov 8, 2025 8:33 AM
Here’s our rundown of the week’s scroll-stoppers, genre-benders, and a rare misfire
Soumya Gawri Nov 1, 2025 8:04 AM
This week’s line-up reflects the spectrum of festive advertising: brands blending tradition with technology, humour with heart, and purpose with positioning
Soumya Gawri Oct 25, 2025 8:28 AM