viral-video
Held at the Pitch CMO Summit 2026, the session explored the idea that viral marketing cannot be engineered on command but emerges when brands tap into authentic human insight and storytelling
e4m Staff Mar 12, 2026 6:08 PM
The crossover between tech and motorsport quickly sparked reactions online
Vaishnavi Deshpande Mar 11, 2026 6:07 PM
What began as a BTS look at Yash’s transformation for his upcoming film shared by his grooming stylist on his Instagram, has spiralled into an unexpected banter between Yash and Philips
e4m Staff Feb 28, 2026 9:33 AM
In Rajasthan, an elderly man has caught the internet’s attention for appearing to deliver an order while riding a horse
e4m Staff Feb 23, 2026 7:22 PM
The video has prompted conversations about platform responsibility and customer behaviour in app-based services
Vaishnavi Deshpande Feb 5, 2026 9:06 AM
The video shows the ace cricketer pranking his friends and teammates with a ‘shock pen’
From unexpected brand ambassador choices to campaigns that blur the lines between product and pop culture, the playbook this year is less about polish and more about personality
Shalinee Mishra Apr 23, 2025 9:15 AM
Viral ideas are rare, and supporting them with media spends helps amplify their reach, say industry experts from South India
Jagruti Verma Dec 27, 2024 8:58 AM
Dua Lipa singing Woh Ladki Jo number from SRK’s Baadshah was an unexpected twist that thrilled the audience and demonstrated how blending global and local cultural elements can create viral moments
Soumya Gawri Dec 2, 2024 9:27 AM
The campaign challenges the perception that lower prices equate to lower quality
e4m Staff Jul 29, 2024 10:30 AM
The brain behind the viral CGI video is VFX and 3D artist Mostafa Eldiasty
exchange4media Staff Dec 26, 2022 7:54 AM
Baby Shark merchandise will include an array of products ranging from home linens, stationery, toys, apparels, games, fashion accessories, electronic items, etc.
exchange4media Staff Aug 31, 2021 1:01 PM
On the virtual roundtable, MarTech industry leaders will share insights on next-gen customer trends along with digital marketing strategies, video marketing & AI
exchange4media Staff Aug 14, 2020 8:42 AM