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PKL

Industry experts say the increasing popularity of kabaddi and viewership of the league have made Vivo Pro Kabaddi League lucrative for brands

Tasmayee Laha Roy Jul 17, 2019 8:20 AM

ESP Sports Report 2019

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza Apr 5, 2019 8:31 AM

At the Music Inc., Singh, Inceptor (GuestListforgood, Sunburn & Percept) and industry stalwarts spoke on Growth Hacking: Music and Sports

exchange4media Staff Jun 15, 2018 8:51 AM

VIVO IPL

More than 85 brands across 13 categories have associated themselves with the biggest media property

exchange4media Staff Apr 5, 2018 8:55 AM

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM

A foodie and traveller at heart, ESP Properties' Vinit Karnik is rather proud of his Maggi-making skills

exchange4media Staff Dec 30, 2017 9:40 AM

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Madhuwanti Saha Dec 14, 2017 8:55 AM

Guest Column: Building a sustainable sporting culture: Vinit Karnik, ESP Properties

Sports as an eco-system is fast evolving in India. As a platform if leveraged well, it can go beyond a vanilla media buy and can actually provide multiple and complex solutions to brands marketing and communication objectives, writes Vinit Karnik, Business Head, ESP Properties

Vinit Karnik Dec 12, 2016 8:07 AM

Maxus bags media mandate for Janalakshmi Financial Services

It has announced first association for Janalakshmi with BCCI as Official Sponsor of India Cricket

exchange4media Staff Sep 22, 2016 12:59 PM

Make in India: State Govt. fully committed to make Maharashtra a content hub

A seminar on ‘Media and Entertainment’ was held at the ongoing ‘Make in India’ event in Mumbai, yesterday to discuss various issues related to media and especially digital media in India

Ronald Menezes Feb 17, 2016 8:43 AM

GroupM ESP and IIM Ahmedabad study analyses success of sports leagues in emerging markets

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff Jul 9, 2015 10:29 AM

GroupM ESP and IIM Ahmedabad study analyses success of sports leagues in emerging markets

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff Jul 9, 2015 8:18 AM

GroupM SportzPower India Sports Sponsorship Report 2015 unveiled

2nd edition of the report captures the emergence of new league sports in India

exchange4media Staff Apr 16, 2015 3:49 PM

IPL expected to rake in an estimated Rs.250 crore from on-ground sponsorship

Almost all of on-ground sponsorship inventory has been filled with just a day prior to the tournament. While most brands from previous seasons have continued their sponsorship, many new brands have also hopped on board

Collin Furtado Apr 7, 2015 8:58 AM

Team India's winning streak draws more brands to World Cup

Despite the estimated ad rate hike, many new brands have come aboard during the quarter final stage and are also likely to continue ad spends during the semi-finals

Collin Furtado Mar 23, 2015 8:19 AM

 Digital and social assets to drive brand valuation in 2015, says Group M report

GroupM ESP has released top 10 trends of entertainment and sports marketing for the year 2015. The report says 2015 is a significant year of change in the sports and entertainment industry

exchange4media Staff Jan 13, 2015 1:41 PM

Can football score with the Indian audiences?

Reports say the sport is second only to cricket, with the popular English Premier League (EPL), enjoying a viewership of 53 TVTs across 216 matches in 2013. But will the ISL and the sport in India gain much from the impressive numbers?

Collin Furtado Sep 30, 2014 12:47 PM

Can football score with the Indian audiences?

Reports say the sport is second only to cricket, with the popular English Premier League (EPL), enjoying a viewership of 53 TVTs across 216 matches in 2013. But will the ISL and the sport in India gain much from the impressive numbers?

Collin Furtado Sep 30, 2014 8:16 AM

Who's afraid of the ICC World Cup 2015?

Not the GECs that do not expect viewership to fall or ad revenues to shrink during cricket's biggest event in February next year

Collin Furtado Sep 29, 2014 7:52 AM

GroupM ESP facilitates key deals for the South Indian International Movie Awards

GroupM ESP implemented sponsorship deals for AskMe.com, Havells, RedBus.in, and Chola MS to leverage the SIIMA sponsorship platform

exchange4media Staff Sep 18, 2014 11:44 AM