Despite a slump in viewership and revenues for major leagues, experts discuss why the coming months may not be so tough for the highly-monetizable sports genre

Sonam Saini Jun 29, 2020 9:03 AM

In an e4m webinar series, sports industry experts discuss the impact of COVID-19 on live sports and how communities can be created through sporting events

exchange4media Staff Jun 5, 2020 8:09 AM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

exchange4media Staff Mar 12, 2020 12:59 PM

PKL Season 7 has registered 9% growth in viewership with 1.2 billion impressions

Sonam Saini Nov 18, 2019 8:25 AM

Industry experts say the increasing popularity of kabaddi and viewership of the league have made Vivo Pro Kabaddi League lucrative for brands

Tasmayee Laha Roy Jul 17, 2019 8:20 AM

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza Apr 5, 2019 8:31 AM

At the Music Inc., Singh, Inceptor (GuestListforgood, Sunburn & Percept) and industry stalwarts spoke on Growth Hacking: Music and Sports

exchange4media Staff Jun 15, 2018 8:51 AM

More than 85 brands across 13 categories have associated themselves with the biggest media property

exchange4media Staff Apr 5, 2018 8:55 AM

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM

A foodie and traveller at heart, ESP Properties' Vinit Karnik is rather proud of his Maggi-making skills

exchange4media Staff Dec 30, 2017 9:40 AM

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Madhuwanti Saha Dec 14, 2017 8:55 AM

Sports as an eco-system is fast evolving in India. As a platform if leveraged well, it can go beyond a vanilla media buy and can actually provide multiple and complex solutions to brands marketing and communication objectives, writes Vinit Karnik, Business Head, ESP Properties

Vinit Karnik Dec 12, 2016 8:07 AM

It has announced first association for Janalakshmi with BCCI as Official Sponsor of India Cricket

exchange4media Staff Sep 22, 2016 12:59 PM

A seminar on ‘Media and Entertainment’ was held at the ongoing ‘Make in India’ event in Mumbai, yesterday to discuss various issues related to media and especially digital media in India

Ronald Menezes Feb 17, 2016 8:43 AM

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff Jul 9, 2015 10:29 AM

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff Jul 9, 2015 8:18 AM

2nd edition of the report captures the emergence of new league sports in India

exchange4media Staff Apr 16, 2015 3:49 PM

Almost all of on-ground sponsorship inventory has been filled with just a day prior to the tournament. While most brands from previous seasons have continued their sponsorship, many new brands have also hopped on board

Collin Furtado Apr 7, 2015 8:58 AM

Despite the estimated ad rate hike, many new brands have come aboard during the quarter final stage and are also likely to continue ad spends during the semi-finals

Collin Furtado Mar 23, 2015 8:19 AM

GroupM ESP has released top 10 trends of entertainment and sports marketing for the year 2015. The report says 2015 is a significant year of change in the sports and entertainment industry

exchange4media Staff Jan 13, 2015 1:41 PM