unny-radhakrishnan
Maxus drives away with consolidated digital mandate for Tata Motors

Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the creative, media, social and innovations portfolio

exchange4media Staff Jun 14, 2016 8:21 AM

Maxus drives away with consolidated digital mandate for Tata Motors

Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the creative, media, social and innovations portfolio

exchange4media Staff Jun 14, 2016 8:21 AM

Maxus announces partnership with IoTBLR

Maxus and IoTBLR will work together with their brands in building new products and consumer engagement solutions

exchange4media Staff Feb 18, 2016 4:04 PM

Maxus elevates Anand Chakravarthy as Managing Partner, makes 4 key appointments

Unny Radhakrishnan has been promoted as Chief Digital Officer, Vishal Jacob has been appointed National Director – Digital, and Sairam Ranganathan and Mimi Deb have been elevated to General Manager

exchange4media Staff Jul 4, 2015 11:57 AM

Guest Column: Last Word: Digital and the Age of Eternal Tension: Unny Radhakrishnan

The connected consumer in the digital age has made it all the more complex. The beauty and excitement for us as marketers is that we are constantly challenged to keep both our left and right brains active, observes Unny Radhakrishnan, Head of Digital, South Asia at Maxus

exchange4media Staff Mar 19, 2015 9:20 AM

Talent crunch looms large over digital marketing fraternity

Getting the right talent is one of the main challenges of the ever growing digital marketing and advertising industry. While there is a clash between expectations and reality, experts also feel that there is a training level deficit

Sonam Gulati Apr 2, 2014 8:59 AM

Fiat takes the interactive road to promote Linea's 'feel big' proposition

Latching on to the consumer psyche briefed by the Fiat Brand Team of 'Growing Big', the automobile company's digital agency Maxus has come up with the 'Feel Big' interactive video initiative

exchange4media Staff Nov 29, 2013 8:59 AM

Maxus strengthens digital leadership team

Maxus elevates Vishal Jacob to Head of Digital Strategy. Punit Singh has been brought on board as the new Digital Lead in North

exchange4media Staff Sep 12, 2013 7:42 AM

Maxus strengthens its digital creative team in South

After setting up digital creative teams in Delhi & Mumbai, Maxus now beefs up its team in the South with Avinash Singh's appointment as Creative Lead

exchange4media Staff Jul 19, 2013 7:51 AM

"IDMA is increasingly gaining recognition from the mktg fraternity"

With Maxus Global, Interactive Avenues & Grey Digital leading the nominations, the agency heads speak about the Awards & being featured among the shortlists

Saloni Surti Jun 14, 2013 9:11 AM

Nestle India consolidates digital & social media with Maxus Digital

Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative

exchange4media Staff Mar 22, 2013 7:29 PM

Imperial Blue uses mobile to reach newer audiences

The brand has tied up with Airtel, Tata Docomo & Uninor to launch Seagram’s Imperial Blue Superhits Movie for the mobile platform

exchange4media Staff Jan 22, 2013 7:28 PM

Is digital a better advertising launch pad?

Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this

Twishy Nov 7, 2012 7:11 PM

Antakshari moves to the mobile platform

Nokia partners with RockeTalk Maxus to launch the audio game show, allowing Nokia users to participate simultaneously on their mobile phones

exchange4media Staff Jul 25, 2012 7:14 PM

Tanishq inspires million thoughts with ‘My Expression’

Tanishq is offering a chance to design jewellery for its Mia range, wherein Top 10 finalists get to win Rs 1 lakh each and collaborate with designers

exchange4media Staff Feb 13, 2012 7:44 AM