While TV dominated 65% of the automotive sector’s ad insertions pie, advertising on radio grew 8% for the sector during the Jul-Sep’ 16 period as compared to the same period the previous year, according to data released by TAM Cross Media Adex for the auto sector, a division of TAM Media Research.
Demonetisation has affected one of the fastest growing sectors with some automobile majors stretching their scheduled breaks in production from five to 15 days. But the automobile majors have taken this cash crunch as a challenge and are offering various incentives to pick retail sales
The scandal came to light as a result of a complaint from Toyota Motor Corp. in July. The scandal centers on contracts with clients promoting their companies on websites and smartphone apps. Both the parent company and Dentsu subsidiaries were involved in the fraudulent practices in the period from November 2012 until this past August, according to media reports