topical

How topical humour became Amul's strongest brand asset

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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency

Ganapathy Viswanathan Jun 13, 2026 9:12 AM

Amul honours legendary adman Piyush Pandey

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Amul paid tribute to Piyush Pandey, honoring the icon whose storytelling and creativity left an indelible mark on Indian advertising

e4m Desk Oct 27, 2025 10:18 AM

How can brands create timeless strategies for topical marketing

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Guest Column: Shradha Agarwal, Co-Founder & Global CEO, Grapes Worldwide, writes how topical marketing can be used as an effective tool to create buzz and build interest around the brand

Shradha Agarwal Apr 23, 2025 3:48 PM

Elon Musk sets the Twitter bird free in a pun-filled Amul topical

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While most Twitter users appreciated the post, some were disappointed that the brand didn't think of 'Muska', a much more befitting pun for the brand

exchange4media Staff Oct 31, 2022 8:56 AM

Deepti Sharma's 'Mankading' incident inspires another Amul topical

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The witty ad references Sharma dismissing English player Charlie Dean who had stepped away from the crease

exchange4media Staff Sep 28, 2022 2:07 PM

How Amul won hearts with tasteful creatives in testing times

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Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM