this-year-next-year
A comparative analysis of PMAR, dentsu-e4m Digital Advertising Report and WPP Media’s TYNY report shows divergence in assumptions around digital acceleration & media pricing
e4m Staff Feb 21, 2026 9:16 AM
As long as TV continues to position itself as complementary within the broader ecosystem, it will retain relevance, Murthy noted
Kanchan Srivastava Feb 19, 2026 9:03 AM
Retail media may cross Rs 30,000 Cr in 2026, capturing 15.0% of total ad revenue, linear TV viewership likely to fall at a mid-single-digit rate, says report
APAC is touted to be the largest media region for retail, poised to see $98 billion in 2025, according to GroupM’s This Year Next Year report
e4m Staff Dec 12, 2024 5:11 PM
The Group's 'This Year Next Year' report estimate for 2023 is 5.8% growth, in line with its June forecast
According to the This Year Next Year 2022 Global End of Year Forecast, the ad revenue growth in 2022 will be 15.8 per cent
exchange4media Staff Dec 5, 2022 5:39 PM
GroupM’s global mid-year ad forecast ‘This Year Next Year’ says while TV advertising should see a 4.4% gain during 2022, OOH will achieve nearly 14% growth this year
exchange4media Staff Jun 14, 2022 9:02 AM
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Naziya Alvi Rahman Mar 1, 2021 8:22 AM
GroupM's This Year Next Year End of Year Media Forecast posits that advertising weathered the storm relatively well and will end up at declining by 'only' 5.8% on an underlying basis
exchange4media Staff Dec 7, 2020 1:21 PM