Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising

exchange4media Staff May 4, 2021 8:47 AM


Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies

exchange4media Staff Apr 30, 2021 5:45 PM


Instead, Google web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers

exchange4media Staff Mar 3, 2021 7:45 PM