Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all

Ritika Raj Jan 27, 2021 8:43 AM

Conceptualized by Lowe Lintas, the TVC draws parallel between sound and emotion

exchange4media Staff Jan 23, 2021 8:02 AM

After establishing its position in the tea market for many years, Tata Global Beverages recently forayed into branded instant coffee market with its latest offering-Tata Coffee Grand. The growing Indian Coffee retail business, which currently stands at a staggering Rs 1800 crores, has further fuelled the demand of the coffee sector

Priyanka Mehra Jan 14, 2016 8:00 AM

The brand campaign includes a marketing mix consisting of a 360 degree virtual reality tour of Tata Coffee Plantations in South India, a series of disruptive web films that launch a mission to ‘kill bad coffee’, A television commercial, digital activation across social media platforms and media and PR integration and activations

exchange4media Staff Jan 9, 2016 7:49 AM

The new product was unveiled by Sushant Dash, Regional President- India, Tata Global Beverages

exchange4media Staff Dec 1, 2015 8:08 AM