This National PR Day, industry leaders decode the transformation of PR in India; its growing influence, expanding mandate, and what lies ahead

Ritika Upmanyu Apr 21, 2026 11:50 AM

Tarunjeet Rattan, Managing Partner, Nucleus PR, talks about her journey in the PR industry, the concept and growing role of boutique PR agencies, industry transformations, future plans, and more

Ritika Upmanyu Oct 17, 2025 5:34 PM

Experts are divided on Oyo's policy for Meerut, UP where unmarried couples will be denied rooms. While some believe Oyo will lose out on its core customers, others have termed the move 'medieval'

Soumya Gawri Jan 9, 2025 9:33 AM

Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement

Soumya Gawri Dec 11, 2024 9:02 AM

Rise of e-comm aside, a lack of consumer research while planning the malls is one of the key reasons for footfalls dwindling, note industry watchers

Soumya Gawri Nov 20, 2024 9:16 AM

These brands include GoEvals - a HR Tech Startup; FRENZI - an OTT discovery and engagement platform; WAVE - the first interactive Indian app browser and KIRU by OrgTree, a social farming initiative

exchange4media Staff Nov 24, 2020 1:52 PM

Industry watchers say that these regulatory bodies have been working hard to serve PR execs through thick and thin

Nafisa Shaheen Nov 3, 2020 8:56 AM

Among other new appointments to its executive team, the global collaborative of PR firms also announced that Lynnette Werning, of Blue Water Communications, will serve as its President

exchange4media Staff Aug 28, 2020 2:52 PM

e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships

Nafisa Shaheen Jun 18, 2020 8:14 AM

On e4m's webinar on the PR industry, a panel of experts discuss 'How are PR agencies bracing for a post-COVID business environment?'

exchange4media Staff Apr 20, 2020 8:34 AM

Trendsetters of the PR industry talk about their time at home amidst the lockdown in a light-hearted conversation with e4m

Nafisa Shaheen Apr 18, 2020 8:55 AM

As crisis communications become the need of the hour, PR firms take charge and demonstrate value by offering their clients authentic solutions with a digital-first approach

Christina Moniz Apr 2, 2020 12:44 PM

In our Women’s Achiever’s series, Tarunjeet Rattan, Managing Partner at Nucleus PR, shares her views on women leadership, pay gaps in the industry and methods to keep women motivated at the workplace

Nafisa Shaheen Mar 9, 2020 8:24 AM