From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising

Sandhi Sarun Jul 9, 2026 9:03 AM

Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players

Sunidhi Vijay Jun 10, 2026 8:49 AM

ResurgeX by Mobavenue is a retargeting and remarketing purpose-built platform for the modern, retention-first era

NATIVE CONTENT Feb 18, 2026 11:13 AM

Experts note that BFSI marketers are increasingly recognising that regional storytelling builds trust, improves recall and drives conversions, especially in insurance, savings and micro-credit

Sunidhi Vijay Dec 15, 2025 8:45 AM

Jignesh Kenia, President & Head, Corporate Strategy and Digital Transformation at, Times Network, sheds light on the network's innovative initiative for the start-up ecosystem

exchange4media Staff Aug 29, 2023 11:20 AM

In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies

Nafisa Shaheen Nov 5, 2020 8:53 AM

In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare

Nafisa Shaheen Nov 4, 2020 8:42 AM

Industry watchers say that these regulatory bodies have been working hard to serve PR execs through thick and thin

Nafisa Shaheen Nov 3, 2020 8:56 AM

The initiative is part of Facebook’s vision to build a more conducive environment for SMB growth in the country

exchange4media Staff Feb 13, 2020 1:36 PM