Myntra’s Chief Marketing Officer Sunder Balasubramanian says the brand’s Affiliate Feature will democratise social commerce and build a creator-commerce ecosystem

Sunidhi Vijay May 14, 2026 1:42 PM

Sunder Balasubramanian, CMO, Myntra, spoke at e4m RetailEX Conference 2025 on the spending power of Gen Z, their influence extending beyond personal shopping habits and more

e4m Staff Mar 20, 2025 1:17 PM

At Pitch CMO Summit 2024, Myntra CMO Sunder Balasubramanian shared the e-commerce brand’s marketing strategy to tap the youth through digital innovation

e4m Staff Mar 22, 2024 8:43 AM

Balasubramanian, Chief Marketing Officer, Myntra, shares his insights on the latest edition of Myntra EORS-19, leveraging the association with the creator ecosystem and more

Simran Sabherwal Dec 11, 2023 2:25 PM

Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers

Tanzila Shaikh May 30, 2023 9:12 AM

Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in its media mix

Tanzila Shaikh May 5, 2023 8:51 AM

In an exclusive chat with exchange4media, Sunder Balasubramanian, the new Chief Marketing Officer of Myntra, spoke about the platform's marketing strategies, & more

Tanzila Shaikh Mar 10, 2023 6:53 PM

Sharma is the brand ambassador for the platform's beauty category

exchange4media Staff Jan 10, 2023 1:04 PM

He joins from Coupang where he was the Head of International Marketing

exchange4media Staff Dec 8, 2022 3:45 PM