Hindi GECs?blur=25

Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021

Sonam Saini Nov 17, 2021 8:47 AM

Leena Lele Dutta  ?blur=25

The channel is set to add over 140 hours of fresh content with new show launches and fresh seasons for its popular shows

exchange4media Staff Sep 25, 2021 11:00 AM


With new additions to the format, the show will premiere on Aug 23

exchange4media Staff Aug 18, 2021 3:55 PM

Tushar Shah - SPN?blur=25

Guest Column: The threat of the pandemic has instilled in us a change in outlook towards life & beyond, says Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India

Tushar Shah Feb 12, 2021 8:28 AM


Choti Sardarni of Colors bags the top spot in the top 5 programme list in Urban Market category

exchange4media Staff Nov 4, 2019 5:57 PM


Dus Ka Dum season three grand finale had the makings of a hit show with September 9 viewership seeing a boost of 70% by garnering 644 million impressions

exchange4media Staff Sep 27, 2018 8:54 AM


Star Utsav bagged the second spot in the overall market in week 30. Star Plus longest running show Yeh Rishta Kya Kehlata Hai enters top five programmes list.

exchange4media Staff Aug 2, 2018 3:27 PM


Prior joining to World Wide Media, Khanijo was working with Zee Entertainment Enterprises Ltd’s second general entertainment channel’s &TV as marketing head for more than 4 years.

exchange4media Staff Jun 11, 2018 3:28 PM

Hindi GECs plummet 10-14% in viewership as IPL's popularity soars?blur=25

While Sony Max witnessed its viewership having a five-fold jump from 129 million impressions in Week 14 (April 2-8) to 656 million impressions in Week 15 (April 9-15) around the start of IPL, Star Plus recorded a minor 10 per cent fall in viewership. Even Zee TV and Sony TV saw its ratings taking a hit by 12 and 14 respectively

Madhuwanti Saha May 17, 2016 8:04 AM

Colors pits 'Bajirao Mastani' against Sony TV's 'The Kapil Sharma Show'?blur=25

The premiere of ‘The Kapil Sharma Show’ on April 23 at 9 pm on Sony will face a stiff competition from Colors, which instead of running ‘Comedy Nights Bachao’ will be premiering the much acclaimed movie--Bajirao Mastani’ on the same day at 9 pm

exchange4media Staff Apr 13, 2016 8:06 AM

Will Sony be able to climb the ratings chart with ‘The Kapil Sharma Show’??blur=25

Sony TV has announced the launch of a new weekend show with Kapil Sharma which will go on air from April 23, every Saturday and Sunday at 9PM.

Sarmistha Neogy Mar 2, 2016 8:02 AM

Sony TV viewership woes continue, likely to impact ad rates?blur=25

Drop in ratings and position in the Hindi GEC chart is expected to have an impact on the ad rates of the channel. The reduction in ad rates has an impact on the revenues of the channel. Sony TV had faced a similar crisis in March last year when it ratings started to drop week after week

exchange4media Staff Nov 6, 2015 8:22 AM

With the new launches we will see the ship turning around, says NP Singh, CEO, MSM?blur=25

“In the last couple of years, we have started to focus not just on consolidation of existing channels, but also on expanding our bouquet, which is why you have seen a flurry of announcements recently,” says NP Singh

Collin Furtado Oct 12, 2015 8:36 AM

Hathway-MSM imbroglio: MSO in yet another broadcaster feud?blur=25

As MSM issued a public notice against Hathway, the MSO chose not to renew contract with the broadcaster. Hathway has also been in dispute with other broadcasters in the past. We look into some of them…

exchange4media Staff Aug 24, 2015 7:56 AM

Hathway to carry MSM channel’s on a-la-carte basis?blur=25

Multi Screen Media (MSM) channels will now be available only on a-la-carte basis to Hathway Cable & Datacom subscribers from August 2

exchange4media Staff Jul 27, 2015 8:14 AM

Gaurav Seth resigns from MSM?blur=25

Gaurav Seth, SVP and Head Marketing, Sony Entertainment Television (SET), who is on a three-month notice period, will be quitting after a seven year stint in the company. This comes on the heels of Danish Khan, former programming head of Star Plus, returning as the business head

exchange4media Staff Jul 23, 2015 8:21 AM

Danish Khan to return to Sony TV as Business Head?blur=25

Danish Khan, Programming Head of Star Plus, is set to return to his former company Multi Screen Media (MSM). He is expected to join back as the business head of the flagship channel, Sony Entertainment Television (Sony TV).

exchange4media Staff Jul 18, 2015 7:02 PM

 Top Hindi GEC shows: PK premiere tops ratings chart, followed by Yeh Hain Mohabbatein?blur=25

TAM data in week 26 (June 21 - 27, 2015) shows the television premiere of PK on Sony TV gained ratings of 7.63 TVRs

exchange4media Staff Jul 3, 2015 8:10 AM

I have a challenge on my hands just to attract more people: Gaurav Seth?blur=25

Garuav Seth, SVP, Head-Marketing at Sony Entertainment Television on Sony's strategy around content and communication to grab eyeballs

exchange4media Staff Apr 2, 2015 8:33 AM

Week 2 ratings: ZEE displaces Colors from No. 2, gains viewership?blur=25

Star Plus, Colors, Sab TV & Sony TV were among the major GECs that lost viewership in Week 2 of 2014, while Zee TV was the biggest gainer among the top three channels this week

exchange4media Staff Jan 17, 2014 7:47 AM