According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend

exchange4media Staff Jan 5, 2022 3:44 PM


After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue

Javed Farooqui Dec 1, 2021 8:48 AM

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Myntra VP and Business Head - Social Commerce Achint Setia says with M-Live, the company is planning to raise the MAUs on content pages from the current 20% to 50% of the overall user base

Mansi Sharma Nov 29, 2021 8:45 AM

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In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce

Mansi Sharma Nov 25, 2021 8:43 AM


Agrawal, Trell Co-Founder and CEO, talks about the platform's journey since inception and the strategic decision to pivot from video sharing to social commerce

Javed Farooqui Jun 29, 2021 8:29 AM


The platform will allow users to have an uninterrupted video shopping experience with influencers, showcasing the latest fashion trends, gadgets, beauty tips, etc.

exchange4media Staff Jul 8, 2020 2:41 PM