social-commerce
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
Jane Lin Baden, Publicis Groupe APAC CEO, speaks on Cannes Lions’ tougher scrutiny of entries, why AI should drive growth, not layoffs & how Asia will soon be leading in innovation, commerce & trends
Team Impact Jun 26, 2026 9:01 AM
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Anuja Jain May 27, 2026 9:47 AM
As India’s social commerce grows, the creator economy is shifting from experimentation to structure. While creators drive discovery and purchases at scale, monetisation still lags behind
e4m Staff Apr 10, 2026 8:30 AM
At e4m Screenage Mobile Marketing Conference 2025, Anuradha Aggarwal, Director & CMO, Amazon India, joined Neeta Nair of Impact Magazine for a fireside chat on mobile-first brand building
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Sohini Ganguly Dec 15, 2023 8:39 AM
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets the ability to make a purchase
Shantanu David Dec 7, 2023 8:38 AM
At the e4m GroupM Programmatic Summit, industry experts came together to discuss the different nuances of social commerce and how it is evolving with time
With the expansion of Internet in India, people’s browsing habits are also changing over time and this has resulted in stiff competition among emerging social media players and technology giants
Shantanu David Oct 25, 2023 9:07 AM
Social commerce market is estimated at $2 billion and is expected to grow at a CAGR of 50-60% in the next 5 years, say insiders
Pranab Jyoti Bhuyan Jan 2, 2023 9:06 AM
At the Impact Digital Influencer Conference, industry leaders discussed their ideas about social commerce, and what goes into choosing influencers for specific brands
exchange4media Staff Dec 2, 2022 1:44 PM
Bimal Rebba, Co-founder & COO, Trell, shared interesting insights about the social commerce platform at the virtual unveiling of the dentsu-e4m Digital Advertising Report on Tuesday
exchange4media Staff Feb 2, 2022 1:17 PM
Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy
Sujata Dwibedy Jan 24, 2022 8:43 AM
According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend
exchange4media Staff Jan 5, 2022 3:44 PM
After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue
Javed Farooqui Dec 1, 2021 8:48 AM
Myntra VP and Business Head - Social Commerce Achint Setia says with M-Live, the company is planning to raise the MAUs on content pages from the current 20% to 50% of the overall user base
Mansi Sharma Nov 29, 2021 8:45 AM
In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce
Mansi Sharma Nov 25, 2021 8:43 AM
Agrawal, Trell Co-Founder and CEO, talks about the platform's journey since inception and the strategic decision to pivot from video sharing to social commerce
Javed Farooqui Jun 29, 2021 8:29 AM
The platform will allow users to have an uninterrupted video shopping experience with influencers, showcasing the latest fashion trends, gadgets, beauty tips, etc.
exchange4media Staff Jul 8, 2020 2:41 PM