A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches

NATIVE CONTENT Jun 11, 2026 2:41 PM

Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India

e4m Staff May 18, 2026 5:29 PM

India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours

Shantanu David Jan 12, 2026 9:39 AM

iPhone 17 launch rekindles the debate on aspiration, affordability, and advertising creativity

Anuja Jain Sep 13, 2025 8:22 AM

The entry level segment witnessed a strong growth of 22.9% YoY to 16% share, up from 14% a year ago, according to International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker

e4m Staff Aug 11, 2025 4:03 PM

Damyant Singh Khanoria, CMO, Oppo India, talks about emerging trends in the smartphone industry, the importance of 5G and innovations that the brand has lined up

Anjana Naskar Nov 23, 2021 8:40 AM

Customers of smartphone brands like Xiaomi, Samsung, vivo, and OPPO form a majority of the company's active user base

exchange4media Staff Jul 13, 2021 2:39 PM

Lokal has more than 50 lakhs non-English speaking users from across the states of Andhra Pradesh, Telangana & Tamil Nadu

exchange4media Staff Dec 5, 2020 4:00 PM

Arijeet Talapatra, CEO, Transsion India, talks about the way forward for the global premium smartphone brand, Tecno

Neeta Nair May 20, 2020 9:25 AM