Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more

Neeta Nair Oct 12, 2020 9:20 AM


The Co-founder of Sideways Consulting on the company’s 5-year journey with 50 odd marquee brands as clients, and what it took to establish credentials in a non-traditional ad agency mould

Srabana Lahiri Aug 5, 2020 9:19 AM


Guest Author: Srishti Agarwal, Strategist at Sideways, tells us as COVID pandemic makes online education space more abuzz than ever, how can the players make their proposition stand out

Srishti Agarwal Jun 23, 2020 8:20 AM


Guest Column: Apoorv Chitnis, Strategist at Sideways, says all information in Covid times can be classified under four types of certainties

Apoorv Chitnis Jun 11, 2020 7:37 AM


Guest Column: Mitali Kamath, Senior Strategist at Sideways, writes that we need to unlearn our primal tendency of 'togetherness' to win our fight against COVID-19

Mitali Kamath Jun 10, 2020 9:17 AM


Guest Column: Apoorv Chitnis, Strategist at Sideways, writes on the three major trends that businesses should consider

Apoorv Chitnis Jun 9, 2020 8:42 AM

Rahul Jain?blur=25

Guest Column: Rahul Jain, Creative Strategist at Sideways, writes how brands can take the right marketing decisions to ensure a quick demand recovery once the world moves into the ‘new normal’

Rahul Jain Jun 8, 2020 8:55 AM


The new campaign highlights success stories that the online matchmaking portal has engineered since its inception in 1996

exchange4media Staff Jul 27, 2019 6:00 PM


Avasthi opens up on the journey with Sideways as it turns three, why the agency refrains from pitching and more.

Misbaah Mansuri Aug 2, 2018 8:56 AM

Star Re.Imagine Awards?blur=25

11 additional campaigns across 9 brands received special mentions, while the winners were felicitated by Guest of Honour, MS Dhoni

exchange4media Staff Jun 12, 2018 10:48 AM

Abhijit Avasthi launches Sideways Consulting?blur=25

Putting an end to numerous speculations on his new venture, former Ogilvy NCD has launched a creative problem solving outfit called Sideways Consulting. Hiring for the outfit has already begun

Priyanka Mehra Jun 10, 2015 9:42 AM