Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM

Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed

Sonam Saini Dec 7, 2020 8:49 AM

Industry players say although advertisers have curtailed spends this year they are still optimistic and looking forward to the market bouncing back

Simran Sabherwal Aug 28, 2020 9:26 AM

Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners

exchange4media Staff Jun 30, 2020 3:02 PM

According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

In today's 'Beating All Odd' series, Shekhar Banerjee, Chief Client Officer - West, Wavemaker India, talks to e4m Editor, Naziya Alvi Rahman, about being prepared for post-COVID-19

Naziya Alvi Rahman Apr 9, 2020 8:44 AM

Banerjee, Managing Partner, Wavemaker India, says the reach of TV will be on the rise and the choices in the future will depend on how efficiently we build this reach

Naziya Alvi Rahman Feb 12, 2019 9:15 AM

Wavemaker India was crowned Media Agency of the Year while Vodafone India won the Media Client of the Year title at the 18th edition of the EMVIE Awards

exchange4media Staff Oct 8, 2018 10:25 AM

He is replacing Anand Chakravarthy who was appointed Managing Director of Essence India

Naziya Alvi Rahman Mar 12, 2018 9:00 AM

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas Dec 11, 2017 8:55 AM

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Venkata Susmita Biswas Mar 6, 2017 7:56 AM

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha Sep 26, 2016 9:07 AM

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network.

Madhuwanti Saha Sep 13, 2016 8:07 AM

English movie genre space on television is surely getting traction with its focussed premium audience but it has its own challenges for broadcasters

Madhuwanti Saha Jul 6, 2016 9:06 AM

Sony TV has announced the launch of a new weekend show with Kapil Sharma which will go on air from April 23, every Saturday and Sunday at 9PM.

Sarmistha Neogy Mar 2, 2016 8:02 AM

The positive performance of India’s GDP growth rate in the previous quarter is a cause for cautious optimism for the Indian advertising industry, opined analysts and media experts we spoke with

Abhinn Shreshtha Dec 2, 2015 8:24 AM

In his new role, Banerjee will be responsible for clients like Godrej, Marico and Asian Paints

exchange4media Staff Nov 3, 2015 3:17 PM

To become more competitive after a nudge from the new govt, DD National has revamped its programming. With reach that outdoes any private player, can DD become an

Collin Furtado Jul 28, 2014 8:36 AM

With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence

Collin Furtado Jul 17, 2014 8:40 AM