Banerjee, Managing Partner, Wavemaker India, says the reach of TV will be on the rise and the choices in the future will depend on how efficiently we build this reach

Naziya Alvi Rahman 12-February-2019

Wavemaker India was crowned Media Agency of the Year while Vodafone India won the Media Client of the Year title at the 18th edition of the EMVIE Awards

exchange4media Staff 08-October-2018

He is replacing Anand Chakravarthy who was appointed Managing Director of Essence India

Naziya Alvi Rahman 12-March-2018

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas 11-December-2017

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Venkata Susmita Biswas 06-March-2017

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha 26-September-2016

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network.

Madhuwanti Saha 13-September-2016

English movie genre space on television is surely getting traction with its focussed premium audience but it has its own challenges for broadcasters

Madhuwanti Saha 06-July-2016

Sony TV has announced the launch of a new weekend show with Kapil Sharma which will go on air from April 23, every Saturday and Sunday at 9PM.

Sarmistha Neogy 02-March-2016

The positive performance of India’s GDP growth rate in the previous quarter is a cause for cautious optimism for the Indian advertising industry, opined analysts and media experts we spoke with

Abhinn Shreshtha 02-December-2015

In his new role, Banerjee will be responsible for clients like Godrej, Marico and Asian Paints

exchange4media Staff 03-November-2015

To become more competitive after a nudge from the new govt, DD National has revamped its programming. With reach that outdoes any private player, can DD become an

Collin Furtado 28-July-2014

With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence

Collin Furtado 17-July-2014

Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and pushing the limits

Abhinn Shreshtha 10-June-2014