shekhar-banerjee
shekhar banerjee

Banerjee, Managing Partner, Wavemaker India, says the reach of TV will be on the rise and the choices in the future will depend on how efficiently we build this reach

Naziya Alvi Rahman Feb 12, 2019 9:15 AM

Wavemaker India was crowned Media Agency of the Year while Vodafone India won the Media Client of the Year title at the 18th edition of the EMVIE Awards

exchange4media Staff Oct 8, 2018 10:25 AM

He is replacing Anand Chakravarthy who was appointed Managing Director of Essence India

Naziya Alvi Rahman Mar 12, 2018 9:00 AM

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas Dec 11, 2017 8:55 AM

Consumer behaviour has negatively impacted Search Engine Marketing

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Venkata Susmita Biswas Mar 6, 2017 7:56 AM

Facebook apologizes for "overstated" video metric

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha Sep 26, 2016 9:07 AM

Will Reliance Jio launch boost India's OTT segment?

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network.

Madhuwanti Saha Sep 13, 2016 8:07 AM

Are English movie channels differentiated enough to gain traction?

English movie genre space on television is surely getting traction with its focussed premium audience but it has its own challenges for broadcasters

Madhuwanti Saha Jul 6, 2016 9:06 AM

Will Sony be able to climb the ratings chart with ‘The Kapil Sharma Show’?

Sony TV has announced the launch of a new weekend show with Kapil Sharma which will go on air from April 23, every Saturday and Sunday at 9PM.

Sarmistha Neogy Mar 2, 2016 8:02 AM

GDP growth cause for “cautious optimism” for Indian advertisers, say industry experts

The positive performance of India’s GDP growth rate in the previous quarter is a cause for cautious optimism for the Indian advertising industry, opined analysts and media experts we spoke with

Abhinn Shreshtha Dec 2, 2015 8:24 AM

Shekhar Banerjee appointed COO of Madison Media Infinity

In his new role, Banerjee will be responsible for clients like Godrej, Marico and Asian Paints

exchange4media Staff Nov 3, 2015 3:17 PM

DD reinvents; but can it lock horns with contemporary private channels?

To become more competitive after a nudge from the new govt, DD National has revamped its programming. With reach that outdoes any private player, can DD become an

Collin Furtado Jul 28, 2014 8:36 AM

FIFA World Cup 2014 scores on viewership, but do ad revenues match up?

With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence

Collin Furtado Jul 17, 2014 8:40 AM

exchange4media's IDMA 2014 winners celebrate big wins

Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and pushing the limits

Abhinn Shreshtha Jun 10, 2014 9:15 AM