rural-india

Sean Ryu, VP, Balance Hero India, talks about the company's marketing strategy for its e-wallet True Balance

Apeksha Mishra Aug 17, 2018 8:52 AM

Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff Jul 27, 2018 8:55 AM

Rapid advancement in technology and better connectivity have significantly increased the scope of business in Tier I & Tier II and rural markets

Dolly Mahayan Apr 24, 2018 9:00 AM

Youth (in the age group of 15-30) contribute 33 per cent of TV viewership, whereas adults (31-50 years) have the second highest contribution of 32 per cent in the total viewership. Children, meanwhile, contribute 20% viewership.

exchange4media Staff Mar 30, 2018 8:56 AM

TV Universe size in rural India is 99 million HHs, which is 17 per cent higher than urban India despite rural seeing only 52 per cent penetration so far

exchange4media Staff Mar 13, 2018 8:53 AM

Marketers can’t ignore rural India any more

Pradeep Kashyap, CEO, MART, highlights the reasons why marketers can no longer ignore rural India because of the tremendous growth it offers

Deepa Balasubramanian Jul 31, 2012 8:05 PM