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`real-time-programmatic-conference`

Athul Prabhu: Programmatic’s next value creator is the intelligent supply side

Athul Prabhu Highlights Intelligent Supply Side's Role in Programmatic Growth?blur=25

Truecaller's Director of Product Management says 99% of bid requests go unanswered and urges publishers to build intelligence into bidding, auctions and outcomes

e4m Staff 1 hour ago

Programmatic is dumbing down creative, and AI alone will not fix it: Rob Leach

Rob Leach Highlights Creative's Role in Programmatic Advertising?blur=25

Kargo's APAC GM says 70% of banners go unseen and urges advertisers to pair AI with human taste and treat delivery metrics as hygiene, not KPIs

e4m Staff 3 hours ago

Experts to explore how brands can unlock first-party data at e4m Programmatic Summit

Unlocking First-Party Data: Insights from Experts at e4m Summit?blur=25

The expert panel will share key insights on the topic ‘Data is the New Oil: Unlocking First-Party Data’

e4m Desk 1 day ago

From media intelligence to business impact, Jai Lala to speak at e4m Programmatic Summit

Jai Lala to Discuss Media Intelligence at e4m Programmatic Summit?blur=25

Jai Lala, Chief Executive Officer, Zenith – The ROI Agency, will share key insights on the topic 'The Real-Time Advantage: From Media Intelligence to Business Impact'

e4m Desk Sep 29, 2026 1:07 PM