rajeesh-rajagopalan
Family Man Promotional Campaign?blur=25

Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix

Mansi Sharma Jun 4, 2021 8:57 AM

Brands and Covid?blur=25

Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good

Mansi Sharma May 10, 2021 8:56 AM

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Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts

Tasmayee Laha Roy May 4, 2021 9:17 AM

Grapes Digital Muscle Tech?blur=25

The mandate includes managing their social media presence, digital strategy and influencer marketing along with helping to create innovative video content

exchange4media Staff May 6, 2019 11:26 AM

Grapes Digital?blur=25

Ropes in Rajeesh Rajagopalan as Business Head and Nakul Pingale as Executive Creative Director for their Mumbai office; wins 5 accounts

exchange4media Staff Feb 4, 2019 1:14 PM

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We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri Dec 6, 2018 9:05 AM