RIO Pads campaign?blur=25

The ad turns the concept of an absorbency test on its head adding a spunky set, upbeat music, and a surprise RED blood splash in the end

exchange4media Staff Dec 4, 2021 5:00 PM


The duo recently greeted their fans on social media and welcomed the festival of lights with Daniel Wellington's specially curated collection of timepieces and accessories

exchange4media Staff Oct 26, 2021 4:24 PM


Being unapologetically vocal for the right issues and causes as well as her bold outlook makes Radhika Apte a perfect fit for being the face and voice for Sanfe, the brand

exchange4media Staff Sep 14, 2021 1:30 PM


The report titled 'OTT Queens – The new oomph brigade' covered 50 leading actresses on multiple OTT platforms and other video platforms

exchange4media Staff Jan 6, 2021 2:38 PM


After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM


In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads

exchange4media Staff Jul 21, 2020 11:38 AM

Radhika Apte for RIO?blur=25

The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow

exchange4media Staff Mar 7, 2020 9:07 AM

ISU by Radhika Apte?blur=25

Radhika will be seen donning the styles this summer as she promotes the message of 'body positivity' and 'fashion inclusion' via an exclusively digital media campaign with the brand

exchange4media Staff Feb 11, 2020 7:40 PM


The digital film features actor Radhika Apte, celebrity chef Vikas Khanna, badminton player Parupalli Kashyap and digital influencer Shristi Dixit

exchange4media Staff Nov 4, 2019 12:48 PM

Daniel Wellington?blur=25

The campaign celebrates the individuality of global icons who have used fashion to make bold statements

exchange4media Staff Sep 27, 2019 6:34 PM


The campaign showcases Apte as an entrepreneur who informs her colleague about the benefits of recruiting through online postings as opposed to hiring through referrals

exchange4media Staff Aug 3, 2019 8:19 AM


The film has the celebrity brand ambassadors talk about smartwater’s unique manufacturing process in the ‘Made Differently’ campaign

exchange4media Staff Jul 1, 2019 2:22 PM

Rana Daggubati and Radhika Apte for smartwater?blur=25

The actors will also be associated with a range of consumer activations, digital and social media engagements for the brand.

exchange4media Staff May 20, 2019 2:15 PM

Radhika Apte Clinique?blur=25

The campaign showcases the Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator in an energising narrative, capturing the daily hustle of the modern Indian woman

exchange4media Staff May 14, 2019 3:35 PM


Andhadhun was produced by Viacom18 Motion Pictures and Matchbox Pictures, and distributed internationally by Eros International

exchange4media Staff Apr 9, 2019 12:34 PM


Hosted by Rajeev Masand, the series will feature renowned Bollywood personalities like Radhika Apte, Vicky Kaushal, Zoya Akhtar, Rajkummar Rao, and more

exchange4media Staff Apr 3, 2019 4:39 PM

Radhika Apte?blur=25

The campaigns will play across digital media, social media and in-store in India and around the world

exchange4media Staff Feb 28, 2019 4:27 PM

Bajaj Allianz Caringly Yours?blur=25

The underlying philosophy of the brand with this new identity is the belief that no one should compromise on their day to day happiness because their problems aren’t being met with adequate solutions

exchange4media Staff Feb 14, 2019 5:32 PM


From big announcements of people movements, to the humorous 'Apt Hai' trend, we bring you a round up of the news making headlines this week

exchange4media Staff Sep 1, 2018 8:52 AM


Joining the party is also Reliance Mutual Funds and several more brands who want to ride the Radhika Apte-Netflix wave

exchange4media Staff Aug 31, 2018 8:01 AM