pushpa
Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry leaders
Pooja Yadav Dec 17, 2025 8:43 AM
According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ₹5,380 crore in 2023 to ₹4,679 crore in 2024 — a steep fall that reduced its market share to 40%
Aditi Gupta May 29, 2025 8:44 AM
A cleverly timed 'Pause & Play' innovation ensured the brand cut through the clutter while staying contextually sharp
e4m Staff May 7, 2025 12:38 PM
The world TV premiere of Pushpa 2: The Rule will be on April 13 and 14
e4m Staff Apr 11, 2025 2:15 PM
Allu Arjun, who turns 42 today, has an enviable list of brand in his kitty - KFC, Coca-Cola, Frooti, Zomato, Hero MotoCorp, RedBus, Rapido, OLX, Colgate, Hotstar, Lot Mobiles, and Joyalukkas
Soumya Gawri Apr 8, 2025 9:32 AM
With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is firing up the cinema advertising momentum, filling the lull left after the success of Pushpa 2: The Rule
Jagruti Verma Mar 27, 2025 9:18 AM
Pushpa 2: The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to Rs 4 to 6 crore per day, according to sources
Jagruti Verma Mar 24, 2025 9:15 AM
On average, people watch 18 movies annually, with men outpacing over women, pointing to a gender gap in viewership, the GroupM report states
e4m Staff Feb 19, 2025 12:54 PM
Malayalam films see 104% growth in earnings at the box office over 2023, Gujarati films 66% and Telugu 4%, while Hindi cinema slips by 13%, states the report
Jagruti Verma Jan 20, 2025 9:23 AM
December releases like Pushpa 2, Baby John and Mufasa will add to the momentum and are expected to break 2023's Rs 12,226 crore record
e4m Staff Dec 18, 2024 9:25 AM
This week, we saw ads that ranged from heartfelt and relatable to bold and quirky
Soumya Gawri Dec 14, 2024 9:37 AM
Influencer content riding on the Allu Arjun and Rashmika Mandanna-starrer has garnered over 400 million views on Instagram
Jagruti Verma Dec 13, 2024 9:34 AM
Prabhat Choudhary has been instrumental in bringing numerous high-profile promotional events to Patna
Set to release on 9,500 screens across the country in 6 languages, the screenings will showcase ads by brands like Pidilite, HUL, P&G, Siyaram’s, Polycab Cables, Tata Motors, Diageo and Pothys
Jagruti Verma Dec 3, 2024 9:21 AM
Thums up, JK Tyres, Kajaria, Comfort, Astral Pipes, Beardo and Daawat are among the brands that have been onboarded as partners
Shalinee Mishra Nov 28, 2024 9:04 AM
While spikes in footfall for blockbusters are increasing brand interest and revenue growth, consistency of good content remains a major hurdle in attracting advertisers
Jagruti Verma Nov 21, 2024 9:10 AM
The Allu Arjun starrer set to release on December 5 will also feature 25 brands as in-film integrations
Jagruti Verma Nov 20, 2024 8:29 AM
This teaser release comes on the heels of the much-anticipated trailer for Pushpa 2
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's popular shows
Sonam Saini Aug 29, 2023 8:48 AM
The Sourrce, founded by Shikha Kapur, will be collaborating with 14 new-age directors and storytellers
exchange4media Staff Jun 22, 2023 12:07 PM
The TVC aims to stir conversations amongst the viewers about the strength, durability and resistance of Astral Pipes
exchange4media Staff Sep 19, 2022 11:06 AM
The movie will be premiered on Star Maa and Star Suvarna in March followed by Star Vijay & Asianet in April
exchange4media Staff Mar 1, 2022 4:29 PM