JioStar onboards 28 sponsors for Pushpa 2 TV premiere
The world TV premiere of Pushpa 2: The Rule will be on April 13 and 14
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Published: Apr 11, 2025 2:15 PM | 1 min read
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JioStar has onboarded 28 sponsors for the world TV premiere of Pushpa 2: The Rule on April 13 and 14, 2025.
The film will air across South India’s leading general entertainment channels — Star Maa, Colors Kannada, Asianet and Star Vijay, marking a multi-lingual television milestone.
The 28 brands spanning multiple sectors include P&G, Tata Commercial Vehicles, Crompton Greaves, Britannia, Airtel, Zydus, Symphony, Pidilite, Mondelez (Cadbury India), LG Hing, HUL, Reckitt Benckiser, Matrimony, Tata Neu, Pepsi, OTTO, Inbisco, Eyetex, Ultratech and Berger Paints, alongside regionally influential brands including Vasanth & Co, Pittappillil, Meralda Jewels, Prithvi, Swastik Spices, Regal Jewellers, Josco Jewellers and Kaleesuwary.
"Pushpa 2: The Rule has cemented its place as a cultural landmark, resonating far beyond the boundaries of traditional storytelling. It embodies the perfect blend of entertainment, fandom, and expansive reach. As we bring this highly anticipated title to television, we are excited to bring the unique opportunity to connect authentically with highly engaged regional audiences. This robust brand alliance of 28 brands demonstrates how JioStar’s premium content becomes a driver of measurable value across markets and languages,” said Ajit Varghese, Head of Revenue, Entertainment & International, JioStar.
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