Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning

Sunidhi Vijay Jul 1, 2026 9:11 AM

Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)

Imran Fazal Jun 9, 2026 9:10 AM

Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point

Shubhranshu Singh May 28, 2026 8:46 AM

He was previously International Lead for Dove Men at Unilever

e4m Staff May 25, 2026 11:15 AM

Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition

Sunidhi Vijay May 15, 2026 8:43 AM

Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust

Sunidhi Vijay Mar 26, 2026 8:47 AM

Sudhir Upadhyay has spent over a decade at Radico Khaitan, while Kunal Madan has been with the company for more than 12 years

e4m Staff Feb 13, 2026 4:10 PM

The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting

Sunidhi Vijay Jan 9, 2026 9:05 AM

Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail expansion, and premiumisation, share industry heads

Sunidhi Vijay Dec 29, 2025 9:05 AM

From mass brands introducing elevated product lines to premium-first players widening their reach, the year stood out for how premiumisation cut across income cohorts and geographies

Sunidhi Vijay Dec 24, 2025 8:58 AM

Sairam Ranganathan, Head of Commerce for WPP Media India, and Ritika Taneja, Sr. Vice president, E-commerce, WPP Media, talk about WPP Media’s latest playbook

Pooja Yadav Nov 26, 2025 9:21 AM

While the authenticity factor continued to work in favour of Print, players have been working on marketing strategies to stay strong in the game, industry players shared

Chehneet Kaur Dec 20, 2024 9:28 AM

At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play

Aditi Gupta Mar 22, 2024 8:59 AM

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach

Sohini Ganguly Sep 11, 2023 9:09 AM